Collins & Co - Chartered Accountants Ltd
Collins & Co - Chartered Accountants Ltd is a Rangiora-based accounting firm serving North Canterbury since 2000. The firm offers traditional accounting alongside modern technology, including early adoption of Xero in the region, and provides tailored, one-on-one services focused on tax, profit and wealth management for local businesses and individuals.
Performance snapshot
How does Collins & Co - Chartered Accountants Ltd measure up?
5.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.2
Overall Score
Scored out of 10 across nine marketing areas
7.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Collins & Co - Chartered Accountants Ltd shows strong digital health with a score of 8.3 out of 10, indicating solid visibility and accessibility online. Key strengths include a complete Google Business listing, claimed status, and visible phone number, supporting easy customer contact. The most notable findings are a solid listing foundation and opportunities to improve engagement and reviews
Google Business Listing
Collins & Co - Chartered Accountants Ltd shows a modest overall health on Google Business Listing, with room for improvement. The most important findings are that the listing already has a website link, a claimed status, a visible phone number, and a listing title, but lacks a strong description, photos and a logo. Addressing these gaps will help attract more local clients.
Google Maps Ranks
Collins & Co - Chartered Accountants Ltd shows a very high Google Maps health score of 9.5/10, indicating strong visibility in searches across Rangiora and nearby areas. The top opportunities focus on sustaining momentum in aggregate Maps results and further boosting performance in the local borough, where the business already sits at or above the median. This suggests solid foundations with room to climb.
Citations & Social Media
Collins & Co - Chartered Accountants Ltd shows a low overall health score in the Citations & Social Presence area, with room for improvement across social profiles. The strongest current asset is an active LinkedIn profile, which helps professional visibility and trust with clients and other businesses. Key opportunities focus on establishing or revitalising Instagram, Facebook, TikTok, LinkedIn Company listings, and a TikTok Directory to broaden reach.
Open Hours vs Demand
Collins & Co's hours largely align with weekday demand, especially strong on Thursdays where several mid-morning and afternoon slots match high local interest. However, the firm is closed during a number of popular weekend windows - notably Sunday mid-morning and midday and Saturday late afternoon - presenting clear missed opportunities. No low-demand open hours were identified, so current weekday coverage is efficient.
Collins & Co - Chartered Accountants Ltd shows a positive review profile, with an average rating of 5 from two recent reviews, indicating strong satisfaction among a small sample. Reviews highlight a pleasant, effective team and ongoing, attentive service. The limited number of recent reviews means this snapshot is positive but based on a small dataset and should be seen as preliminary.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
34%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Collins & Co - Chartered Accountants Ltd
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Collins & Co - Chartered Accountants Ltd
Collins & Co - Chartered Accountants Ltd is an accounting firm located in Rangiora, North Canterbury, established in March 2000. The firm describes itself as combining established practice with innovation and was an early adopter of Xero accounting software in North Canterbury.
Services cover a broad range of business and personal accounting needs. The firm states it helps clients manage every aspect of their business finances, including tax minimisation, profit planning and wealth management. It emphasises one-on-one relationships and tailor-made advice for business, family and personal financial goals.
Customer feedback highlights a pleasant and effective team and ongoing service. Reviews indicate clients experience attentive, continuing support and practical engagement from the staff. The firm presents a mix of traditional accounting values with modern, client-focused service delivery.
Locally, Collins & Co positions itself as a long-established Rangiora practice that blends traditional client relationships with contemporary tools. The combination of personalised advice, a focus on tax and profit outcomes, and early use of cloud accounting tools distinguishes the firm for businesses and individuals in North Canterbury seeking familiar, technology-enabled accounting support.
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Health Score
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7.4
Market Rank
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#4
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62%
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