Beauty by Estelle Cashmere
Beauty by Estelle Cashmere is a private salon in the hills of Cashmere, Christchurch, offering personalised facial treatments, massage, waxing, tinting and nails. The home-based salon stocks retail products and has limited opening hours after a recent reopening, with appointments on selected weekdays and alternate Saturdays.
Performance snapshot
How does Beauty by Estelle Cashmere measure up?
3.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.1
Overall Score
Scored out of 10 across nine marketing areas
6.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Health score sits at 5.1 out of 10, indicating average overall digital marketing health for Beauty by Estelle Cashmere. The strongest existing asset is a top 10% Google star rating, suggesting solid customer satisfaction. A key finding is opening hours misalignment with local demand, alongside low review response activity which can affect trust.
Google Business Listing
Beauty by Estelle Cashmere shows a below-average overall health with room for improvement. The most important findings are that the business has a claimed listing with a usable phone number, website link and full address, but the health score remains low and there is no strong description or recent photo activity.
Google Maps Ranks
Beauty by Estelle Cashmere shows solid overall health in Maps Search, with an overall health score of 7.4 out of 10 indicating strong visibility. The strongest achievement is suburb/borough visibility, where the business ranks in the top 10% for its borough. Top keywords also reflect dominant performance in cashmere, particularly beautician and beauty salon keywords.
Citations & Social Media
Beauty by Estelle Cashmere has a very high overall health score for citations and social presence, indicating strong third-party visibility. Key findings show outstanding Facebook and Instagram profiles with high trust, plus a well-maintained Fresha listing. Opportunities lie in boosting TikTok, LinkedIn pages for the business and owner, and Neighbourly and NoSecretSalon listings to broaden local reach.
Open Hours vs Demand
Beauty by Estelle Cashmere has no published opening hours, so temporal alignment with local demand cannot be directly measured. The health score is very low and the analysis flags a missed step: publishing consistent hours. To capture peak searches commonly seen for beauty services-evenings and weekend slots-the salon should record hours and consider select weekday evenings and alternate Saturdays for appointments.
Beauty by Estelle Cashmere shows strong historical sentiment with an average 5-star rating from eight Google reviews. Customers repeatedly praise Estelle's professionalism, friendly manner and the relaxing, private salon environment. Standout themes are calming treatments, careful technique and satisfied clients who return. There are no recent reviews within the last two years, so current experience may differ from this historical picture.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
68%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Beauty by Estelle Cashmere
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Beauty by Estelle Cashmere
Beauty by Estelle Cashmere is a private salon located in the hills of Cashmere, Christchurch. The salon operates from a peaceful home-based space and has recently reopened after a period of maternity leave.
Services focus on facial treatments, massage, waxing, tinting and nails, with retail products available. The owner describes herself as a fully qualified and internationally recognised beauty therapist who offers professional, personalised treatments in a quiet setting.
Customers commonly report a calm, relaxing experience in a warm, private space; reviews highlight professionalism, friendly service and treatments that leave clients feeling refreshed. Themes include soothing massage music, attentive care and satisfaction with brows and pamper sessions.
Appointments are currently limited while the salon reopens slowly; available times are primarily Tuesdays and Fridays from mid-morning to early afternoon, plus every second Saturday. The combination of a home-salon setting, focused service list and consistently positive client feedback is what distinguishes Beauty by Estelle Cashmere locally.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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