Longhurst Dental
Longhurst Dental is a family dental clinic in Halswell, Christchurch, offering general and cosmetic dentistry with sedation options. The practice provides examinations, X-rays and a range of payment choices including ACC and finance. Review themes highlight friendly, child-focused care and easy parking, though feedback is mixed on staff empathy in some cases.
Performance snapshot
How does Longhurst Dental measure up?
2.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5
Overall Score
Scored out of 10 across nine marketing areas
6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Longhurst Dental shows an average digital marketing health score, indicating a balanced overall position with room for improvement. The strongest recent progress is improving the Google Business presence, including claimed status, a listing title, and a phone number. Key opportunities include responding to reviews, boosting Google Maps search visibility, and aligning opening hours with peak demand.
Google Business Listing
Longhurst Dental shows below average overall health on Google Business Listing with room for improvements. The strongest current element is that a phone number and website link are present, and the listing is claimed, ensuring control over details. The business is open for customers, with a clear listing title.
Google Maps Ranks
Longhurst Dental shows above-average health in Google Maps search, with a 6.7/10 health score. The business already ranks well for key phrases in Halswell, particularly for dental implants and cosmetic dentistry, indicating strong local visibility. Opportunities lie in improving aggregate maps results and pushing the suburb/borough score into the top quartile through ongoing listing optimisation.
Citations & Social Media
Longhurst Dental shows a low health score for social presence at 2.5/10, indicating limited visibility across key platforms. The strongest current asset is listings on GrabOne and Yellow Directory, which are already established and can be built upon. Primary opportunities focus on activating or improving profiles on Instagram, Facebook, TikTok, and directory listings, to boost local reach and trust.
Open Hours vs Demand
Longhurst Dental's published hours align with several strong mid-week demand slots but miss notable Friday peaks. Open windows on Tuesday and Wednesday match high customer interest, while multiple Friday late-morning and early-afternoon peaks occur when the practice is closed. No open hours fall into low-demand periods, indicating scheduling is lean but could be adjusted to capture unmet Friday demand.
Longhurst Dental's review health sits at an average rating of 3.9, showing mixed but generally positive sentiment. Customers frequently praise friendly, child-focused care, specific clinicians (Sarah, Viv/Vivienne, Chelsea) and easy parking. However, a small number of strong negative reviews note perceived lack of empathy and impatience with children, creating a split in emotional tone across recent reviews.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
3.9
average rating
Your overall rating as seen by potential customers
48%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Longhurst Dental
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Longhurst Dental
Longhurst Dental is a family-focused dental practice located in Halswell, Christchurch. The clinic describes itself as offering comfortable, personalised care for the whole family and presents as a community dental provider serving local residents.
Services cover general and cosmetic dentistry, with dental examinations, X-rays and treatment planning routinely offered. The practice notes sedation is available and lists a variety of payment options, including ACC, Q-Card finance, dentist payment plans and dental insurance to help patients manage costs.
Customer feedback commonly mentions friendly and accommodating staff, particularly in situations involving children and emergencies. Reviews also note practical features such as easy parking and reception responsiveness when arranging appointments. At the same time, some feedback expresses dissatisfaction with staff empathy and communication, indicating variation in patient experiences.
Locally, Longhurst Dental is positioned as a family-oriented clinic in Halswell that combines a broad clinical offering with practical patient supports like sedation and multiple payment methods. These operational details, along with its accessibility by car, are recurring points in local commentary and give a clear sense of what clients can expect when choosing this Christchurch dental practice.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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