OPSM Merivale
OPSM Merivale is an optometry clinic in Merivale, Christchurch, providing eye tests, prescription glasses, sunglasses and contact lenses. The team uses advanced optical technology and offers a range of designer frames and well-known brands. They describe their service as customised to individual needs and life stages, with in-store shopping and online buying options available.
Performance snapshot
How does OPSM Merivale measure up?
5.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.6
Overall Score
Scored out of 10 across nine marketing areas
9.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
OPSM Merivale shows a very high digital marketing health score of 9.6 out of 10, indicating a strong overall digital presence. The strongest finding is a solid domain health and a claimed Google listing with a live website link, supporting easy customer access. A key area to monitor is engagement with reviews and on-page SEO, which can further strengthen visibility and trust.
Google Business Listing
OPSM Merivale shows a healthy Google Business Listing with a 7.2 out of 10. The listing is claimed, has a website link and phone number, and displays open status for customers. The two key takeaways are: the listing description is improving and photos are growing, but both still sit below market midpoints and offer opportunities to enhance presence.
Google Maps Ranks
OPSM Merivale shows a high Google Maps health score of 7.7 out of 10, indicating solid visibility. The top findings are strong rankings for optician and eye care-related terms in Merivale and surrounding suburbs, with contact lenses and glasses services performing well. Opportunities lie in pushing aggregate and borough scores higher to reach top performers.
Citations & Social Media
OPSM Merivale shows a very high health score for social presence, indicating strong, trusted profiles across Facebook, Instagram and TikTok, plus Neighbourly directory. The most important findings are the outstanding social profiles and a listed Neighbourly directory, which help reach local customers. Opportunities exist to extend listings on GrabOne, TikTok Directory, Yellow Profile, LinkedIn Company and Yellow Directory to further improve visibility.
Open Hours vs Demand
OPSM Merivale's opening hours largely align with weekday and weekend midday demand, with clear matches around Tuesday mid-morning and midday, Thursday late morning and Saturday lunchtime. There are missed opportunities in early-morning weekday windows and a Sunday evening slot where demand is reasonably strong but the clinic is closed. No low-demand open hours were identified, so any adjustment should focus on adding targeted early or Sunday evening coverage.
OPSM Merivale shows generally positive customer sentiment, reflected in an average Google rating of 4.6. Reviews repeatedly praise professional, thorough eye care, knowledgeable and friendly staff, and efficient service with modern equipment. A recurring negative theme involves reports of rude treatment from one older staff member, which stands out against the otherwise helpful and reassuring experiences customers describe.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.6
average rating
Your overall rating as seen by potential customers
81%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for OPSM Merivale
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about OPSM Merivale
OPSM Merivale is an optometrist practice located in Merivale, Christchurch. It offers clinical eye-care services alongside retail eyewear, operating from a store that stocks designer frames, sunglasses and contact lenses.
Services include comprehensive optometry assessments, contact lens fittings, and a selection of glasses and sunglass options organised by brand, lens and offers. The practice highlights the use of advanced optical technology and the availability of well-known frame brands and buying-online options.
Customers commonly report thorough, professional eye examinations and describe staff as friendly and knowledgeable. Reviews note the practice can accommodate short-notice appointments when worrying symptoms arise, and that the team take time to help clients choose appropriate frames. The presence of modern testing equipment and an efficient in-store experience are recurring themes.
Locally, OPSM Merivale positions itself as a full-service optometrist combining clinical testing with retail choice. The practice emphasises customised eyecare solutions that consider changing vision needs at different life stages, and maintains an assortment of brands and buying channels for customers in the Merivale area.
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Health Score
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7.4
Market Rank
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#4
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62%
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