Liddell and Co Ltd CA
Liddell and Co Ltd CA is a chartered accounting firm in Papanui, Christchurch, offering accounting, tax and Xero consultancy. They present themselves as business advisers who provide compliance services alongside business development support. The practice emphasises personalised, accessible service and forward-thinking advice for small to medium businesses in the local area.
Performance snapshot
How does Liddell and Co Ltd CA measure up?
6.6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.6
Overall Score
Scored out of 10 across nine marketing areas
5.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Liddell and Co Ltd CA shows an above-average digital health with a 6.5/10 score. The business has strong control of its Google presence, including claimed listing, open status, a website link, a listing title and a phone number. Key opportunities include improving review response rate, aligning opening hours to demand, and growing overall review counts to lift confidence.
Google Business Listing
Liddell and Co Ltd CA shows solid profile health with room to improve the description, while photos support stronger visibility. The overall health is 7.0 out of 10, indicating above-average performance for the listing. Key strengths include claimed status, open-for-business status, a website link, and a phone number for easy contact.
Google Maps Ranks
Liddell and Co Ltd CA shows a solid overall health on Google Maps with strong visibility in the local area. Notable findings include a healthy aggregate presence and solid borough performance, suggesting the firm already ranking well across multiple suburbs and in its own suburb. There is room to push further into top quartile with targeted local focus.
Citations & Social Media
Liddell and Co Ltd CA shows mixed social presence with current health at 2.9 out of 10, below average. The most notable strengths are active LinkedIn presence at both personal and company levels, which helps reach local business clients. Key opportunities focus on expanding profiles on Instagram, Facebook, TikTok, and directory listings on Neighbourly and Yellow Directory to improve trust and discoverability.
Open Hours vs Demand
Liddell and Co Ltd CA shows clear alignment with weekday mid-morning and early-afternoon demand, especially on Thursdays around 9am-3pm. However, the firm is closed during several high-demand weekend and late‑afternoon slots, notably Sunday mid-morning and Friday and Saturday late afternoons. No open hours fall into low-demand windows. Shifting a few closing times could capture missed customers without adding inefficient hours.
Overall sentiment is positive, with an average rating of 5 based on a limited sample. Reviews highlight reliable, personalised service and prompt, practical advice for small-medium businesses. The main finding is steady client satisfaction over many years, but the small number of recent reviews limits confidence in wider trends. No recurring complaints are evident in the available feedback.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
34%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Liddell and Co Ltd CA
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Liddell and Co Ltd CA
Liddell and Co Ltd CA is a chartered accountancy practice based in Papanui, Christchurch. The firm states it provides accounting and tax services while also acting as business advisers and Xero consultants, serving small to medium local clients.
Services include compliance accounting, tax advice, Xero implementation and business development offerings described as practical and tangible. The website highlights core values of empathy, personalised services, accessibility and a forward-thinking approach.
Customers tend to describe interactions as professional, skilled and trustworthy, noting that the team is easy to talk to and takes time to explain accounts. Reviews mention quick, helpful advice, training and a long-term relationship focus with clients, which clients say suits small to medium businesses.
Locally, Liddell and Co position themselves as more than compliance accountants: they combine day-to-day accounting and tax work with business development and Xero support. Their stated emphasis on personalised, accessible service and practical development offerings is a distinguishing feature for Christchurch clients seeking an adviser-style accounting practice.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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