Balayage*
Balayage* is a Christchurch city central hair salon on Welles Street that specialises in bespoke, natural-looking colour and one-on-one colour services. A team of stylists from around the world deliver personalised colour and styling, with an emphasis on high standards and long-lasting results. Customers often note a light, inviting salon environment and friendly, attentive staff.
Performance snapshot
How does Balayage* measure up?
6.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.2
Overall Score
Scored out of 10 across nine marketing areas
7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Balayage's health score sits at 7.2 out of 10, indicating a solid overall digital marketing position with room to improve. The business has established a strong base via a claimed Google Business Listing, an active website link, and clear open status, supporting visibility and trust for local clients.
Google Business Listing
Balayage* shows a strong overall health on Google Business Listing, with a score of 8.5 out of 10. This indicates good completeness and optimisation. Key findings include a live website link and phone number, and the listing being claimed and marked as open for business. The business should maintain these fundamentals while continuing to build photo content.
Google Maps Ranks
Balayage* shows moderate overall health in Google Maps with a health score of 2.6 out of 10, indicating limited visibility. The strongest signals come from ranking in several city-centre related keywords, while the borough performance has begun to improve but remains below mid-range. Focus should be on steady, local-visibility gains and keyword consistency.
Citations & Social Media
Balayage shows very high overall health with strong presence across key profiles. The two most important findings are outstanding Facebook and Instagram profiles, alongside a solid Fresha listing and directory presence. Opportunities exist in expanding Neighbourly and Yellow listings to broaden local reach, but core social and directory trust supports continued growth.
Open Hours vs Demand
Balayage*'s opening hours largely align with local demand, with 53 well-aligned weekly peak hours and no low-demand open hours. Strong alignment is concentrated on Tuesdays at 11-12pm and Saturdays 11am-1pm, when searches peak. Missed opportunities occur mainly on Mondays at 11am-2pm and Sunday 3pm, suggesting potential value in shifting or adding hours around those popular windows.
Overall health: average rating 4.5/5, indicating generally positive customer sentiment. Reviews repeatedly praise personalised, attentive stylists, natural-looking colour and a light, inviting salon environment. A minority of reviews raise consistent concerns about pricing transparency and occasional short-lived styling results; these concerns appear in low-rated reviews alongside many five-star endorsements overall.
Reputation
Reputation & Ratings
16%
response rate
How often you engage with customer feedback
4.5
average rating
Your overall rating as seen by potential customers
78%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Balayage*
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Balayage*
Balayage* is a hair salon located in Christchurch city central on Welles Street that focuses on colour work. The salon describes itself as Εtautahi's bespoke colour experts and presents exclusive one-on-one colour services delivered by a team of stylists from a variety of international backgrounds.
Services centre on creating natural-looking, long-lasting colour and personalised styling. The salon highlights bespoke colour techniques and individual attention, offering one-on-one appointments and a focus on maintaining exceptionally high standards of work. Contact details and stylist socials are available through the salon for bookings and enquiries.
Clients commonly report a welcoming, light and inviting salon space and praise the friendliness of the team. Reviews reference skilled stylists who achieve durable results for occasions such as weddings and for everyday colour and cuts. Several reviews mention feeling renewed after a cut and colour and returning for repeat visits.
Locally, Balayage* positions itself around bespoke colour work and personalised service in Christchurch's city central area. The combination of a specialised colour focus, one-on-one appointments and a team of international stylists is what the salon points to as its local character. Customers can expect a focus on careful, long-lasting colour and an attentive salon experience.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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