Beauty and Soul
Beauty and Soul is a Mairehau beauty salon in Christchurch run by a qualified therapist with more than eight years' experience. Services include advanced facials, microneedling, BB Glow, hydradermabrasion and lash and brow treatments. The salon emphasises ongoing training and professional equipment, and clients note a relaxed, cosy atmosphere and consistent results.
Performance snapshot
How does Beauty and Soul measure up?
7.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.5
Overall Score
Scored out of 10 across nine marketing areas
7.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Beauty and Soul shows a strong digital health with a score of 8.5 out of 10. The overall picture indicates solid listing presence and reliable site health, with open-for-business status and a claimed listing. The top finding is steady growth in reviews and Google listings, while an immediate opportunity is to add a meta description to improve click-through rates.
Google Business Listing
Beauty and Soul shows a solid overall health score for its Google Business Listing with room to improve. The listing already includes a website link and phone number, and the business is claimed and verified, which supports reliable information for customers. The current description is improving and the photos are at or above the median, helping visibility.
Google Maps Ranks
Beauty and Soul shows a very high Maps health score and strong local visibility. The standout is top ranking for key Mairehau terms like beautician in Mairehau and beauty salon in Mairehau, with customers likely finding services such as eyelash styling and waxing easily. The main opportunity is further improving the suburb score to reach the top 10% while maintaining the broad aggregate visibility.
Citations & Social Media
Beauty and Soul shows a strong overall health score of 8.4 out of 10, indicating solid online presence and trust. The most notable finding is outstanding Instagram and Facebook profiles, which support consistent branding and engagement. Another key strength is a well-placed Fresha listing that supports broader visibility beyond the core profile.
Open Hours vs Demand
Beauty and Soul's opening hours largely align with local demand, covering several high‑traffic weekday and weekend slots while leaving some late‑afternoon and early‑evening peaks unserved. Strong alignment is seen in midweek and early weekend afternoons. Missed opportunities include Thursday and Wednesday evenings and late Saturday and Sunday afternoons. Overall hours look commercially sensible but could be tweaked to capture more peak traffic.
Beauty and Soul shows very strong customer sentiment with an average rating of 5 from 14 reviews. Customers consistently praise the therapist's professionalism, effective results from advanced facials and treatments, and a relaxed, cosy salon atmosphere. Repeat bookings and comments about consistent outcomes indicate high client trust and satisfaction, especially for lash lifts, microneedling and hydra-dermabrasion.
Reputation
Reputation & Ratings
79%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
78%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Beauty and Soul
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Beauty and Soul
Beauty and Soul is a beauty salon located in the Mairehau suburb of Christchurch, operated by Jenny, a qualified beauty therapist with a New Zealand diploma and more than eight years' experience. The salon operates six days a week and presents itself as a practitioner-led studio offering specialist skin and eye treatments.
Services listed include micro-needling, BB Glow, hydra-dermabrasion, radio frequency treatments, Korean medical-grade skin facials, deluxe facials and dermaplaning. The salon also provides lash and brow services, including lash lifts and eyelash enhancements. The menu indicates a focus on treatments intended to improve skin tone, texture and the appearance of eyes.
Customer feedback frequently mentions trusting Jenny with skin and lash treatments, citing consistent lash lifts and visible improvements after facial sessions. Review themes point to a relaxed, cosy salon atmosphere and a friendly, reassuring client interaction. Several reviewers note they have returned for multiple treatments and saw noticeable results after a small number of sessions.
Locally, Beauty and Soul presents as a single-therapist salon emphasising professional qualifications and ongoing training. Customers seeking advanced facial procedures and lash or brow work in Mairehau will find a practitioner-led option that highlights a calm environment and continuity of care from an experienced therapist.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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