Aura Beauty
Aura Beauty is a boutique home-based skin studio in Rolleston, Christchurch, offering corneotherapy-led facials, skin needling, brow sculpting and gel nails. The studio follows a barrier-first, personalised approach aimed at long-term skin health, supporting clients with sensitive, reactive or barrier-compromised skin in a calm, consultative setting.
Performance snapshot
How does Aura Beauty measure up?
6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.6
Overall Score
Scored out of 10 across nine marketing areas
6.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Aura Beauty's overall digital health scores 5.6 out of 10, indicating average performance with clear room for improvement. The strongest completed items include a claimed and controllable Google Business Listing, a working website link and phone number, and a perfectly healthy domain. Key opportunities focus on aligning opening hours, boosting on-page SEO, and improving title tag presence to enhance visibility.
Google Business Listing
Aura Beauty's Google Business Listing shows a solid base with verified ownership and complete address plus phone and website links, but the overall health remains only average. The strongest finding is the complete contact details and claimed status, while opportunities lie in updating the open/closed status and expanding photos to lift engagement.
Google Maps Ranks
Aura Beauty shows an above-average health score for Maps Search Performance, indicating solid visibility in Google Maps with room to grow. The top opportunities centre on expanding overall aggregate presence across suburbs and maintaining momentum to reach top borough performers. Key keywords rank well, especially for eyelash and beautician services in Rolleston, suggesting targeted strengths to build on.
Citations & Social Media
Aura Beauty shows very high health in Citations & Social Presence, indicating strong social profiles and directory visibility. The most notable findings are outstanding Facebook and Instagram profiles, with very high trust scores, and a Fresha directory presence. Opportunities focus on boosting TikTok trust, creating NoSecretSalon and Neighbourly profiles, and improving Yellow and GrabOne listings.
Open Hours vs Demand
Aura Beauty has no published opening hours, so alignment with local demand cannot be measured. The analysis shows no recorded hours open during known high-demand windows and therefore no clear strong alignment. Missing opening-hours data creates missed opportunities during peak search periods and may hide inefficient open times. Adding accurate public hours is the first step to identifying which peak or off-peak slots to keep or change.
Overall customer sentiment is very positive, with an average rating of 4.9. Reviews emphasise trust in practitioner knowledge, personalised care, and consistently relaxing, effective treatments. Repeat clients praise long-term skin improvements and a calm consultative studio experience. There are no recurring complaints; one less-than-perfect rating mentions a new machine but still reports early positive results, so issues appear minor.
Reputation
Reputation & Ratings
78%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
70%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Aura Beauty
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Below average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Aura Beauty
Aura Beauty is a boutique home-based skin studio in Rolleston, Christchurch, specialising in corneotherapy-led skin treatments that prioritise long-term skin health. The studio is run by a qualified Skin Therapist who focuses on a barrier-first approach, using science-led products to support restored skin function rather than quick fixes.
Treatments include bespoke skin facials and skin needling designed to support skin regeneration and overall skin health. The studio also offers expert brow sculpting and professional gel nail services, all delivered with the same attention to detail and personalised care.
Customers commonly describe relaxed, consultative appointments where concerns are discussed and clear, user-friendly skincare plans are provided. Reviews note that staff are knowledgeable, caring and attentive, and that clients feel supported through ongoing skin journeys, including preparation for significant events. Repeat bookings for facials, brows and nails are frequently mentioned.
Locally, Aura Beauty presents as a focused, home-based option for clients seeking a calm, barrier-focused approach to skin health in Rolleston. The combination of corneotherapy-led treatments, tailored skincare advice and additional brow and nail services positions it as a practical choice for people managing sensitive or reactive skin who prefer a personalised, small-studio experience.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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