Mandy Caldwell Photography

Mandy Caldwell Photography

Mandy Caldwell Photography is a Christchurch-based wedding photographer operating from Burnside and across Canterbury and the South Island. Mandy blends documentary and fine art approaches to capture candid moments and timeless portraits. The practice emphasises a relaxed, natural experience and close collaboration with couples to ensure images reflect their style and the feelings of the day.

Roydvale Avenue, Burnside, Christchurch 8053, NZ

Performance snapshot

How does Mandy Caldwell Photography measure up?

8.5

Reputation Score

Reviews, ratings, response rate, and business listing completeness

9.5

Overall Score

Scored out of 10 across nine marketing areas

8.3

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Mandy Caldwell Photography shows a very strong digital marketing health score of 9.5 out of 10. Overall health is very high, indicating solid visibility and trust. The most important findings are that the Google Business presence is well managed with a listed website link, claimed listing, accurate open status, and hours aligned to demand, alongside room to improve on-page SEO and paid traffic.

Google Business Listing

Mandy Caldwell Photography's Google Business Listing shows a very high health score and solid profile completeness. The listing includes a website link, a visible listing title, open-for-business status, a claimed listing, and a phone number. The strongest current asset is the strong overall health, followed by a well-optimised listing description that places the business in the top quartile locally.

Google Maps Ranks

Mandy Caldwell Photography shows a very high Maps health score of 8.6, indicating strong visibility in Google Maps searches. The top results highlight the business in multiple local wedding and photography queries, with a standout position for wedding and photography terms in various Christchurch suburbs. The main opportunity is to maintain updates to stay in the top tier and push borough results toward the top 10%.

Citations & Social Media

Mandy Caldwell Photography shows a high health score of 7.8 out of 10, indicating solid overall presence in relevant platforms. Key strengths include outstanding Facebook and Instagram profiles with very high trust scores, reflecting strong audience engagement and branding. Opportunities to improve focus on TikTok presence and local directories to broaden reach and local discoverability.

Open Hours vs Demand

Mandy Caldwell Photography's published hours align well with local demand: most high-demand windows are covered, notably Saturday mornings (9-11am) and Monday late morning/early afternoon (11am-12pm). There are no missed high-demand hours. A small portion of open hours fall in low-demand times-early Monday and late evenings on weekend days-where trimming or staffing adjustments could improve commercial efficiency.

Mandy Caldwell Photography

Mandy Caldwell Photography shows uniformly positive customer sentiment, with an average rating of 5 from 39 reviews. Customers repeatedly praise Mandy's calm, friendly approach and technical skill at capturing candid moments and portraits. Reviews highlight a relaxed, comfortable experience, professionalism, and strong rapport with families and vendors as the most important findings.

Reputation

Reputation & Ratings

21%

response rate

How often you engage with customer feedback

5.0

average rating

Your overall rating as seen by potential customers

91%

confidence

Rating reliability based on volume and consistency

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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