Helston & Associates
Helston & Associates is an accountancy firm based in Middleton, Christchurch serving small and medium businesses across Canterbury. The practice offers financial, accounting and taxation services, from individual tax returns to company and trust reporting, and is known for providing a high level of personal service to local clients.
Performance snapshot
How does Helston & Associates measure up?
0.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.6
Overall Score
Scored out of 10 across nine marketing areas
3.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Helston & Associates shows a low overall digital marketing health score of 1.6 out of 10, indicating significant room for improvement. The business already has solid foundations with a complete Google Business Listing, including a website link, a listed title, a phone number and a full address, which support discoverability and trust. Key opportunities focus on gathering reviews, improving star ratings, aligning opening hours with demand, and increasing visibility in Google Maps results.
Google Business Listing
Helston & Associates shows a very low overall health on Google Business, with key details present but missing essential optimisations. The most important findings are that the listing is not claimed and the open-for-business status is unclear, which affects control and customer reassurance.
Google Maps Ranks
Helston & Associates shows very low overall health in Google Maps search visibility, indicating limited presence across city-wide queries and a need to improve local visibility. The strongest performances are in a few top keywords tied to the Addington-Middleton area, suggesting potential to grow from a small local footprint while expanding broader map presence.
Citations & Social Media
Helston & Associates shows low overall health (2.2/10) for Citations & Social Presence, with limited active profiles. The strongest completed items are LinkedIn and Yellow Directory listings, which help local visibility. Key opportunities focus on creating or updating Instagram, Facebook, TikTok, LinkedIn Company, and TikTok Directory profiles to improve trust and reach among customers and local clients.
Open Hours vs Demand
Helston & Associates has no published opening hours, so alignment with local demand cannot be measured. Because hours are missing, every peak search period is effectively a missed opportunity and the platform flags a very low temporal health score. Practical next steps are to publish regular weekday hours and then adjust to match local peak search times so the firm can capture more enquiries.
Overall sentiment health is very low: the business has no Google reviews and its rating sits at the bottom of the scale, which will make prospective customers cautious. Key findings are the lack of an established star rating and very few total reviews. Immediate focus should be on encouraging satisfied clients to leave reviews and beginning to respond publicly to feedback to build trust.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Helston & Associates
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Helston & Associates
Helston & Associates is an accountancy firm located in Middleton, Christchurch. The practice serves small and medium businesses across the Canterbury region and positions itself as a local provider of financial, accounting and taxation services.
Services include individual tax returns through to complete company and trust financial reporting. The firm handles IRD filing work such as GST returns, FBT returns and PAYE schedules, and produces reporting intended to show how a business is performing at any given point.
Clients tend to receive a high level of personal service and support with day-to-day business issues. The practice states it helps clients problem-solve and "think outside the square", and works with customers to put systems and procedures in place to manage issues more effectively in future. Reporting is described as clear, concise and up to date.
Locally, Helston & Associates focuses on the needs of Canterbury's small to medium enterprises, many of which are family owned. The firm's combination of taxation and reporting services, IRD compliance support and practical business problem-solving is presented as its practical offering to businesses in Middleton and the wider Christchurch area.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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