Curtis Vision - New Brighton
Curtis Vision - New Brighton was an optometrist practice in New Brighton, Christchurch, now permanently closed. The team has transferred to Curtis Vision's other Christchurch clinics (Armagh St, Fendalton and Wigram) and clinical records are centralised and available there. The practice was known for thorough eye care, personalised eyewear choices and long-standing local patient relationships.
Performance snapshot
How does Curtis Vision - New Brighton measure up?
3.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.3
Overall Score
Scored out of 10 across nine marketing areas
3.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Curtis Vision - New Brighton shows a very low overall digital health score, indicating several core strengths exist but much work is needed. Key performance strengths include a claimed Google listing and solid direct contact details, with a strong star rating that signals good customer satisfaction. The main focus areas are aligning hours, boosting interactions, and improving on-page elements.
Google Business Listing
Curtis Vision - New Brighton shows a low overall health score on its Google Business Listing, indicating limited completeness and optimisation. The most notable findings are a claimed listing with full contact details and a website link, while the health score signals room for significant improvement. Progress on photos is underway but more visuals and status updates are needed.
Google Maps Ranks
Curtis Vision - New Brighton shows very low overall health on Google Maps (0.2/10) but has identifiable strengths in key local searches. The strongest top keyword is optometrist in new brighton, ranking first, which indicates clear relevance for the suburb. Opportunities lie in boosting aggregate and borough-level visibility to move beyond the current minimal presence.
Citations & Social Media
Curtis Vision - New Brighton currently shows a high overall health score for social and directory presence. The strongest current assets are outstanding Facebook and Instagram profiles and a Neighbourly Directory listing, which support trusted local visibility and patient reach. Focused improvements in other profiles may lift overall reach further.
Open Hours vs Demand
Curtis Vision - New Brighton has no recorded opening hours, so a temporal match with local demand cannot be measured. Because hours are missing, there is no evidence of strong alignment with peak search periods and the profile shows missed opportunities where the practice is effectively closed during likely high-demand windows. Publishing accurate hours would reveal specific gaps.
Curtis Vision - New Brighton shows historically strong customer sentiment, with an average 4.9 rating across seven reviews, though there are no reviews in the last two years. Reviews consistently praise thorough eye care and personalised eyewear choices, and highlight friendly, helpful staff and long-term local relationships as notable strengths.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
65%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Curtis Vision - New Brighton
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Curtis Vision - New Brighton
Curtis Vision - New Brighton was an optometrist practice located in New Brighton, Christchurch. The practice is now permanently closed; staff have transferred to Curtis Vision's other Christchurch clinics and clinical records have been centralised and made available at Armagh St, Fendalton and Wigram.
Curtis Vision describes itself as offering thorough eye care backed by more than 50 years of expertise, with advanced imaging and personalised eyewear selections. The practice presented precision eye care and professional optical services typical of the Curtis Vision group, and noted a community support programme that donates $10 from each pair of prescription sun lenses sold to Melanoma NZ.
Reviews indicate customers frequently experienced friendly, helpful and professional staff, with many long-term patients returning for decades. Feedback highlights consistent consultations, knowledgeable clinicians and a welcoming team approach, reflected in a high average rating and repeated recommendations from local clients.
Locally, Curtis Vision - New Brighton stood out for its long history of patient relationships and community engagement. While the New Brighton site is closed, the continuity of clinical records and transfer of staff to nearby Curtis Vision practices means patients can continue care at Armagh St, Fendalton or Wigram.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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