The Teeth Whitening Lab
The Teeth Whitening Lab in Strowan, Christchurch offers cosmetic teeth whitening with practitioner Jo Priest, a former NZ-trained dental therapist and NZCTWA-registered clinician. The clinic provides professional whitening treatments focused on results and client comfort. Reviews note friendly, attentive care and visibly improved smiles, and appointments are run by a qualified, locally based practitioner.
Performance snapshot
How does The Teeth Whitening Lab measure up?
7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4
Overall Score
Scored out of 10 across nine marketing areas
3.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Teeth Whitening Lab shows a below-average overall digital health score with several solid foundations in place. The most relevant findings are that the Google Business Listing is claimed, open-for-business status is accurate, and essential contact details are present, while on-page SEO is critically low and review growth remains limited.
Google Business Listing
The Teeth Whitening Lab shows a solid Google Business Listing health with a 6.8 out of 10, indicating above-average presence but room for improvement. The listing is claimed, with a visible title, open-for-business status, and a website link and phone number, supporting easy customer contact. The most impactful finding is the strong basic setup plus a description that falls short of local midpoint.
Google Maps Ranks
The Teeth Whitening Lab shows below average overall health for Maps Search Performance, with a 3.5 out of 10. The top finding is strong performance for several local keywords, especially in Addington-Middleton, Hornby-Islington and Rolleston North East, indicating solid visibility where the business already operates. Opportunities lie in boosting borough and aggregate local presence.
Citations & Social Media
The Teeth Whitening Lab shows an average health for citations and social presence, with a 5.0 out of 10. The biggest finding is a very strong Facebook presence, while other platforms lack activity. This suggests focus on widening social reach beyond Facebook to improve overall trust and discoverability among local customers.
Open Hours vs Demand
The Teeth Whitening Lab's published hours largely match local demand for mid-morning and mid-afternoon appointments, especially on Tuesday and Wednesday. Several peak windows are covered, but there are notable high-demand slots when the clinic is closed - weekday early mornings and Saturday afternoon. No open hours fall in low-demand periods, so closures during peak times are the main cost of the current schedule.
The Teeth Whitening Lab shows a strong historical sentiment with an average 5-star rating. Reviews praise friendly, attentive care and clearly improved smiles, with clients noting comfort during treatment and visible results. The most important caveat is that all reviews are historical - there have been no reviews within the last two years, so current performance may differ from past feedback.
Reputation
Reputation & Ratings
100%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
51%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Teeth Whitening Lab
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Below average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about The Teeth Whitening Lab
The Teeth Whitening Lab is a cosmetic teeth whitening clinic based in Strowan, Christchurch. It offers in-clinic whitening services delivered by Jo Priest, a practitioner with 20 years of experience and a background as a New Zealand-trained dental therapist.
Services centre on cosmetic teeth whitening performed by a qualified and NZCTWA-registered practitioner. The description supplied notes Jo Priest's training and registration, and the clinic emphasises professional teeth whitening as its primary offering for local clients seeking cosmetic improvement.
Customers commonly report friendly, attentive care and good results. Review themes include staff who are welcoming and personable during procedures, attention throughout treatment, and outcomes that lead clients to smile more and recommend the service to others. Several reviews specifically mention satisfaction with the whitening results and a positive overall experience despite the limited opportunity for conversation during treatment.
Locally, The Teeth Whitening Lab is distinguished by its practitioner's background as a former dental therapist and by operating from the Strowan area of Christchurch. The practice presents as a small, practitioner-led clinic focused on cosmetic whitening, with client feedback consistently highlighting an approachable manner, careful attention during procedures, and noticeable whitening results.
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Health Score
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7.4
Market Rank
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#4
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62%
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