BYond The Fringe
BYond The Fringe is a hair salon in Halswell, Christchurch, offering haircuts and styling under the name of Anna. Located in the Halswell borough, the salon emphasises a friendly, comfortable atmosphere and approachable pricing. Customer feedback highlights consistently positive outcomes, attentive service and a welcoming salon environment for adults and children seeking straightforward hair services.
Performance snapshot
How does BYond The Fringe measure up?
2.7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.8
Overall Score
Scored out of 10 across nine marketing areas
4.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
BYond The Fringe shows a low overall digital marketing health score of 2.8 out of 10, indicating there is significant room for improvement. The strongest current signals include having a claimed Google Business Listing, a visible open-for-business status, a valid listing title, and a direct phone number. In addition, the Facebook presence is strong. The key opportunities are improving review response rates, aligning opening hours with demand, increasing total reviews, and building Google Maps search visibility.
Google Business Listing
BYond The Fringe shows a low overall health score of 2.2 out of 10, indicating significant room for improvement on Google Business Listing. The strongest current positives are that the listing is claimed, shows open-for-business status, includes a listed phone number and a full address. Primary opportunities focus on adding a website link, a meaningful description, a logo, and expanding photos.
Google Maps Ranks
BYond The Fringe shows an above-average overall health in Google Maps search results, with a 6.5 out of 10. This indicates decent visibility and room to strengthen local presence. Top opportunities focus on improving the aggregate maps score and pushing the suburb/borough score into the top 10 percentile through refinements to the Google Business Listing and regular updates.
Citations & Social Media
BYond The Fringe shows a 4.5 health score, indicating cautious signal strength but room for growth in social profiles and directories. The strongest positive is the very high trust Facebook presence and active Fresha listings; opportunities lie in expanding Instagram and TikTok activity and improving Yellow Pages visibility to support local discoverability.
Open Hours vs Demand
BYond The Fringe's opening hours align with several midweek peak periods but miss multiple high-demand windows. The salon is open across a concentrated Wednesday midday run (11am-3pm) matching strong local searches. However, the business is closed during high-traffic Saturday and Tuesday lunchtimes, representing missed revenue opportunities. No low-demand open hours were identified, so expanding to key peak slots is the priority.
BYond The Fringe shows a positive customer sentiment despite a limited review sample. The business holds a perfect average rating of 5 from nine reviews, with recurring praise for Anna's attentive service, friendly salon atmosphere and reliable haircuts. The main finding is consistently satisfied customers who value approachable pricing and a welcoming environment for adults and children.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
70%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for BYond The Fringe
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about BYond The Fringe
BYond The Fringe is a hair salon located in Halswell, Christchurch, run under the name Anna. The salon operates within the Hair Salons and Barbers category and serves local Halswell clients looking for regular haircuts and styling in a neighbourhood setting.
Services focus on haircuts and styling for adults and children, with customers noting practical, salon-based work rather than specialised or niche treatments. Pricing is described in reviews as affordable and appropriate for everyday salon services. The salon's setup is mentioned as welcoming and comfortable.
Customers commonly describe positive experiences with cut quality and the salon atmosphere. Reviews reference friendly, attentive staff and a relaxed environment where clients - including parents booking for children - feel comfortable. Several comments note repeat visits and satisfaction with results, suggesting consistent service delivery across appointments.
Local distinction comes from a small, community-oriented presence in Halswell and a consistently positive set of customer experiences. BYond The Fringe is presented in reviews as a neighbourhood salon that provides reliable haircut and styling services with an emphasis on customer comfort and value, appealing to residents seeking straightforward, well-executed salon visits.
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Health Score
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7.4
Market Rank
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#4
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62%
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