Friends + Co
Friends + Co is a boutique hair studio in St Albans, Christchurch, operating from a private space within Ivynine at 566 Barbadoes St. Led by director Stewart, the salon specialises in curly hair, seamless balayage, modern men's cuts and bridal styles, and uses O&M ammonia-free colour. Clients receive a premium one-on-one salon experience with easy on-street parking.
Performance snapshot
How does Friends + Co measure up?
8.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.5
Overall Score
Scored out of 10 across nine marketing areas
5.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Friends + Co shows an average overall digital marketing health with a score of 5.5 out of 10. The strongest recent achievement is that the Google Business Listing is claimed, with an open-for-business status and accessible phone number and website link, which helps local customers find and contact the salon.
Google Business Listing
Friends + Co shows a very strong Google Business Listing health rating with a 9.6/10. The listing is claimed, has a phone number and website link, and clearly states open status, delivering reliable information for customers. The top opportunity focuses on elevating the already strong description to reach the top 10% of local listings.
Google Maps Ranks
Friends + Co shows an above-average health score of 6.6 out of 10 for Google Maps search performance, indicating reasonable visibility with room to grow. The strongest opportunities lie in strengthening aggregate maps visibility and maintaining momentum in the local suburb, where the business already sits at or above the median. Focused improvement toward top opportunities can lift overall performance.
Citations & Social Media
Friends + Co shows a low overall health in Citations & Social Presence, with a 2.7/10. The strongest item is the Instagram profile with high trust, while Facebook has a moderate trust score and TikTok, LinkedIn profiles are missing or weak. Prioritising an active TikTok and a LinkedIn presence can diversify reach and improve trust among local customers.
Open Hours vs Demand
Friends + Co's published hours largely match Christchurch demand at key times, especially late-morning and early afternoon midweek and on Saturdays. Several high-demand Monday and Sunday mid-afternoon windows are closed, presenting potential revenue gaps. There are no open hours during low-demand periods, so operational time is efficient. Consider opening select Monday lunchtimes or a Sunday afternoon shift if staffing and demand justify it.
Overall health score 4.7/5 indicates strong positive sentiment for Friends + Co. Reviews repeatedly praise stylists (Kirsty, Lucy, Haley) for expertise in curly hair, balayage and colour, and note a premium one-on-one salon experience. The tone is consistently positive, though a small number of low ratings appear; general themes centre on skilled service, friendly staff and reliable results.
Reputation
Reputation & Ratings
48%
response rate
How often you engage with customer feedback
4.7
average rating
Your overall rating as seen by potential customers
85%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Friends + Co
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Friends + Co
Friends + Co is a boutique hair studio in St Albans, Christchurch, located inside Ivynine at 566 Barbadoes St. The studio is led by director Stewart and offers a private, one-on-one salon setting for clients seeking focused attention and tailored hair services.
The studio states a specialism in curly hair and provides expert cutting and styling for all textures. Services highlighted include seamless balayage, modern men's style cuts and bridal hair, and Friends + Co partners with O&M (Original & Mineral) to offer ammonia-free colour aimed at healthy, vibrant results.
Customer feedback commonly notes attentive, professional service and stylists who listen and deliver the desired results. Reviews reference staff who handle a range of hair types, including long thick curly hair and very fine hair, and repeat visits from clients who travel for preferred stylists, indicating consistent satisfaction with cuts, colour and styling.
Practically, Friends + Co positions itself as a small, specialist salon with a premium, individualised approach in the Saint Albans area of Christchurch. Parking is easy on-street and bookings are available online. The studio's focus on textured-hair skillsets, ammonia-free colour and a private salon setting are distinguishing local attributes.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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