Eastern Korean Auto Spares
Eastern Korean Auto Spares in Ōtara, Auckland supplies dismantled parts for Korean and select import vehicles. They hold a large inventory of cleaned, serviced and guaranteed components for Daewoo, Hyundai, Kia, Ssangyong, Holden, Jeep and Mahindra. They ship across New Zealand and say they will source parts if not in stock.
Performance snapshot
How does Eastern Korean Auto Spares measure up?
6.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.5
Overall Score
Scored out of 10 across nine marketing areas
6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Eastern Korean Auto Spares shows an overall digital health of 5.5 out of 10, indicating moderate performance with room for improvement. The most significant finding is that opening hours alignment and Google star rating are weak, affecting visibility and trust. Strengths include a claimed Google Business Listing and a linked website, supporting basic credibility.
Google Business Listing
Eastern Korean Auto Spares shows a solid overall health on Google Business Listing, with a health score of 7.9 out of 10 indicating strong completeness and visibility. The most notable findings are a claimed listing with controlled access and a live open-for-business status, plus a descriptive listing that informs customers about the spare parts range and sourcing capability.
Google Maps Ranks
Eastern Korean Auto Spares shows a below-average overall health score on Google Maps at 3.0 out of 10, indicating limited visibility beyond the immediate area. The top opportunities focus on expanding presence across surrounding suburbs and ensuring local search accuracy. Strength lies in ranking well for several nearby locations where customers search for used auto parts.
Citations & Social Media
Eastern Korean Auto Spares shows an above-average health score for its social presence at 6.4/10, indicating mixed results across platforms. The top opportunities focus on establishing active profiles on Instagram, Facebook, and TikTok, plus corresponding directory listings to improve discoverability among local customers and parts buyers.
Open Hours vs Demand
Hours are already well aimed. No closed-hours window is listed for the week, so customers do not run into missed busy-period closures. The busiest hours hold the position, letting customers arrive and be served during the market's peak periods.
Overall sentiment for Eastern Korean Auto Spares is mixed, centred on helpful customer service and a large, guaranteed parts inventory but tempered by recurring complaints about price and slow service. Customers frequently praise communication and the business's ability to source and ship parts nationwide, while some long-standing concerns about value and specific pricing comparisons appear in multiple negative reviews.
Reputation
Reputation & Ratings
47%
response rate
How often you engage with customer feedback
3.7
average rating
Your overall rating as seen by potential customers
54%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Eastern Korean Auto Spares
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Eastern Korean Auto Spares
Eastern Korean Auto Spares is an automotive dismantler based in Ōtara, Auckland that focuses on parts for Korean and select import vehicles. The yard currently lists Korean-made Holdens such as Captiva, Cruze, Barina, Viva, Epica and Malibu among vehicles being dismantled, along with Jeep and Mahindra models.
The business supplies used, cleaned and serviced components and states that many parts are guaranteed. Its stock covers makes including Daewoo, Hyundai, Kia and Ssangyong as well as the listed Holdens, Jeep and Mahindra. Eastern Korean Auto Spares also handles enquiries about specific items and says it will locate parts not already in inventory.
Clients commonly report helpful communication and responsive staff when parts are available, with several recent reviews praising customer service. There are also a few negative comments mentioning higher-than-expected prices and slower service at times, which are reflected in mixed feedback alongside positive experiences. Owner replies to reviews indicate active engagement with customer queries.
Serving Auckland and shipping across New Zealand, Eastern Korean Auto Spares positions itself as a specialist source for components for Korean and certain import vehicles. Its distinguishing features are the stated cleaned and serviced stock, the list of currently dismantled models, and an emphasis on sourcing hard-to-find parts for customers nationwide.
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Health Score
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7.4
Market Rank
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#4
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62%
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