The Beauty Parlour
The Beauty Parlour is a locally owned beauty salon in Fendalton, Christchurch offering facials, massage, dermaplaning, waxing, nail services and advanced skin treatments. Services include microchanneling, dermafrac, SkinPen, spray tans, tinting, acrylic and builder gel nails. The salon highlights friendly, communicative staff and a relaxed atmosphere for routine beauty and treatment visits.
Performance snapshot
How does The Beauty Parlour measure up?
4.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7
Overall Score
Scored out of 10 across nine marketing areas
7.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Beauty Parlour shows an overall digital health score of 5.5 out of 10, indicating an average position across key areas. The strongest ongoing progress is in Google business basics-listing ownership, open-for-business status, and a live website link-while on-page SEO and local review activity present opportunities for gains.
Google Business Listing
The Beauty Parlour shows a low overall health score on its Google listing, with room to improve completeness and branding. Key strengths include a claimed listing, an open-for-business status, a visible website link, and a phone number that enables direct contact. Opportunities focus on boosting the description, adding a logo, and expanding photos.
Google Maps Ranks
The Beauty Parlour shows a below-average health score of 3.8 out of 10 on Google Maps, indicating limited visibility across maps queries. Top findings show strong performance for several Fendalton keywords (beautician, beauty salon, eyebrow bar, eyelash salon, waxing), with the borough presence already near median. Opportunities lie in boosting aggregate maps rankings and sustaining borough momentum.
Citations & Social Media
The Beauty Parlour shows a very high health score for social presence, indicating strong overall performance across Facebook, Instagram and TikTok. Key strengths include outstanding profiles on Facebook, Instagram and TikTok, plus a listed Yellow Directory entry that supports local discovery. The main opportunities lie in claiming and updating several directories to improve completeness and trust.
Open Hours vs Demand
The Beauty Parlour's opening hours largely match Christchurch demand, with strong alignment on Tuesday mornings and early afternoons when searches peak. A few high-demand slots are missed midweek and Friday evening, and several low-demand open hours suggest some inefficiency. Overall hours support routine booking patterns but could be fine-tuned to capture missed customer windows without adding unnecessary low-traffic time.
The Beauty Parlour's Google reviews give an average rating of 4.6 from 77 reviews, indicating strong overall health. Customers repeatedly praise friendly, communicative staff, relaxed atmosphere and clear explanations during treatments. Standout praise focuses on facials and attentive service from specific therapists. A minority of reviews report adverse outcomes and lower-star experiences that merit attention.
Reputation
Reputation & Ratings
31%
response rate
How often you engage with customer feedback
4.6
average rating
Your overall rating as seen by potential customers
79%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Beauty Parlour
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about The Beauty Parlour
The Beauty Parlour is a locally owned and operated beauty salon based in Fendalton, Christchurch. It offers a wide range of face and body treatments alongside hair removal and nail services, with premises set up for routine appointments and occasional walk-ins.
Service offerings cover facials, massage and dermaplaning, plus advanced skin procedures such as microchanneling, dermafrac and SkinPen. Hair removal options include Brazilian waxing and tinting. Nail services listed include manicures, pedicures, acrylic nails, builder gel and Shellac, alongside spray tans and retail skin brands.
Customer comments reflect a calm, attentive experience: staff are described as kind, soft-spoken and professional, with clear communication through treatments. Reviewers commonly note relaxing facials, detailed explanations of steps during appointments, and satisfaction with eyebrow shaping; several mention being able to be seen without a prior booking.
Locally, The Beauty Parlour presents as a full-service beauty destination focused on day-to-day skincare, grooming and aesthetic treatments. The combination of advanced skin procedures, standard salon services and an emphasis on friendly, communicative therapists characterises its presence in the Fendalton community.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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