The Beauty Parlour
The Beauty Parlour is a locally owned beauty salon in the Fendalton area of Christchurch offering a wide range of treatments. Services include facials, massage, dermaplaning, brows, manicures, pedicures, acrylic and builder gel nails, waxing, microchanneling, dermafrac, SkinPen and spray tans. The team emphasises friendly communication and a kind, client-focused approach.
Performance snapshot
How does The Beauty Parlour measure up?
5.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.2
Overall Score
Scored out of 10 across nine marketing areas
8.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Beauty Parlour shows a healthy digital profile with an overall health score of 8.2 out of 10. The strongest progress is in domain health and Google Business Listing control, indicating reliable online presence. A steady path on aggregate Google Maps and review activity supports ongoing trust from customers.
Google Business Listing
The Beauty Parlour shows a reasonable Google Business presence with an average health score. Key strengths include claimed status, a listed phone number and website link, and open-for-business status, which helps customers reach and learn about the salon.
Google Maps Ranks
The overall health score for the Beauty Parlour on Maps is strong at 7.4 out of 10, indicating solid visibility with room to climb. Top findings show borough-specific visibility in the top 10 percentile and leading performance for several phrases such as beautician in fendalton and beauty salon in fendalton, underscoring strong local relevance.
Citations & Social Media
The Beauty Parlour shows a very high health score of 9.6 out of 10 for citations and social presence, indicating strong offline and online visibility. Key strengths include outstanding Facebook and Instagram profiles with high trust, plus a solid Yellow Directory and Fresha presence that boosts local reach. The top opportunities focus on strengthening TikTok and LinkedIn presence to build more professional credibility.
Open Hours vs Demand
The Beauty Parlour's opening hours largely match local demand, with 55 weekly hours aligning to peak windows and no low-demand openings. High-traffic slots include Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday early afternoons. However 22 popular hours are missed, mainly on Sunday midday to mid-afternoon and Saturday 5pm. Consider a targeted Sunday opening and a later Saturday shift to capture demand.
Overall sentiment is positive with an average rating of 4.6 from 72 reviews, indicating generally strong customer satisfaction. Customers frequently praise the friendly, professional staff, comfortable spa environment, and standout results for facials, brows and skin treatments. A small number of lower-rated reviews include a serious complaint about scarring after electrolysis that the business should monitor.
Reputation
Reputation & Ratings
31%
response rate
How often you engage with customer feedback
4.6
average rating
Your overall rating as seen by potential customers
78%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Beauty Parlour
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about The Beauty Parlour
The Beauty Parlour is a locally owned and operated beauty salon located in Fendalton, Christchurch. It presents a broad menu of face and body treatments and salon services aimed at general beauty care and maintenance.
Services listed include facials and specialised skin treatments such as dermaplaning, microchanneling, dermafrac and SkinPen. The salon also offers massage, eyebrow shaping and tinting, comprehensive nail services (manicures, pedicures, acrylics, builder gel and shellac), Brazilian waxing and professional spray tans.
Customer feedback highlights respectful, comfortable treatment experiences and strong communication from staff. Reviews frequently note positive outcomes from facials and eyebrow shaping, with several mentions of individual therapists by name. Walk-ins and new clients report feeling well informed during treatments and cared for throughout their appointments.
The Beauty Parlour positions itself as a full-service local beauty provider in Christchurch with a focus on client comfort and clear communication. Its mix of advanced skin treatments and everyday salon services, combined with repeat mentions of friendly staff and positive facial and brow results, is what customers reference when choosing this Fendalton salon.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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