Mel's Flowers
Mel's Flowers is an online florist based in Christchurch Central City. The shop sells bouquets and arranged flowers alongside add-ons such as cards, vases, teddies and gourmet bundles. Customers can browse by occasion, flower type or price and place orders for local delivery, with options shown on the website for combos and extras.
Performance snapshot
How does Mel's Flowers measure up?
0.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.3
Overall Score
Scored out of 10 across nine marketing areas
5.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Mel's Flowers shows a very low overall health score, indicating limited digital marketing strength across the nine performance areas. The most notable findings are a solid Google Business Listing presence with a website link and strong domain health, and a robust overall link quality. Key opportunities include improving opening hours alignment and boosting engagement with customer reviews.
Google Business Listing
Mel's Flowers shows a low overall Google Business Listing health but has key entries in place, with a website link, phone number, full address, title and main image. The strongest finding is that essential contact and location details exist, yet the health score remains 0.7/10. The main opportunity is to claim and verify the listing and enhance description, visuals and status to improve trust.
Google Maps Ranks
Mel's Flowers shows a low overall health score for Google Maps, with room to improve both city-wide visibility and the local borough presence in Christchurch. The strongest signals come from top five rankings for several Philipstown and Waltham related keywords, such as dried flower shop and florist in Philipstown. Focused gains in local queries could lift overall exposure.
Citations & Social Media
Mel's Flowers shows below average health with a 4.0/10, indicating room for improvement in social presence and local directory listings. Key strengths include a very high trust Facebook profile and an up-to-date Yellow Directory listing, which help local discovery. Primary opportunities focus on expanding platforms like TikTok and LinkedIn, and improving Instagram trust alignment.
Open Hours vs Demand
Mel's Flowers has no published opening hours, so there is no evidence of alignment with Christchurch demand patterns. No hours are recorded during known high-demand windows, so all peak search periods are currently missed. This prevents identification of efficient closed periods or open-but-low-demand hours. Adding clear opening hours would allow targeted adjustments to cover popular ordering times and reduce missed sales.
Overall health score is 1.6 out of 5, indicating serious customer dissatisfaction driven mainly by delivery and product issues. Reviews repeatedly praise occasional helpful staff and a couple of successful orders, but the dominant themes are late or missed deliveries, substituted or low‑quality arrangements, and refund or communication problems. This pattern has strongly affected customer trust and satisfaction.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
1.6
average rating
Your overall rating as seen by potential customers
3%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Mel's Flowers
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Mel's Flowers
Mel's Flowers is an online florist located in Christchurch Central City, serving customers through its web store. The site presents product categories and shopping options and positions the business as a place to order bouquets and arranged flowers for local delivery.
The website lists collections organised by occasion, flower type and price, and includes gift baskets and add-on items. Available extras mentioned on the site include full-size cards, various vases, teddy bears and gourmet bundles. Product pages show combinations such as vase-and-card combos and different vase colours and sizes.
Customer reviews show a mix of experiences. Some reviewers praise pleasant phone ordering and say particular deliveries were well received. However, several reviews report delayed deliveries, arrangements arriving in poor condition or with fewer flowers than expected, and issues with refunds or delivery timing. A few reviewers also describe discrepancies between ordered upgrades and what arrived.
Taken together, Mel's Flowers is an online Christchurch florist that offers a broad range of ordering options and gift add-ons. The business combines a web-based shopping experience with local delivery options and lists same-day or timed delivery choices on its site, while reviews highlight variability in delivery timing and product consistency that customers have reported.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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