PHADEZ Lashes & Beauty
PHADEZ Lashes & Beauty is a Christchurch-based beauty studio in Ilam specialising in handmade volume eyelash extensions. Owner Phaedra brings ten years of industry experience, offering carefully timed appointments and a focus on quality over quantity to deliver longer-lasting, flawless sets and a personalised approach to client care.
Performance snapshot
How does PHADEZ Lashes & Beauty measure up?
4.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.6
Overall Score
Scored out of 10 across nine marketing areas
4.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
PHADEZ Lashes & Beauty shows a below-average digital health overall, with a 3.6 out of 10. The strongest recent gains are improved Google Business presence and listing basics, but significant gaps remain in customer engagement and alignment of hours with demand. Revenue indicators are not detailed here, but the business has started collecting reviews and claims listing, which lays a foundation for improvement.
Google Business Listing
PHADEZ Lashes & Beauty shows a very high overall health score for the Google Business Listing (8.9/10). It already has claimed status, a website link and a visible phone number, plus an open-for-business status and a clear listing title. The top takeaway is strong listing control and clear contact information, with room to improve listing photos and further enhance the description.
Google Maps Ranks
PHADEZ Lashes & Beauty shows an above-average health score of 6.8 out of 10 in Google Maps search results, indicating solid visibility with room to grow. Top findings include strong performance for eyebrow bar and eyelash salon keywords in Ilam, plus a dependable beauty presence overall. Suburb-level visibility is strong, suggesting ongoing local relevance.
Citations & Social Media
PHADEZ Lashes & Beauty shows a mixed health picture with a 5.3/10 health score, indicating average overall performance. The strongest asset is a very high trust Facebook presence and a generally positive Fresha listing presence, while gaps exist on TikTok, Yellow, GrabOne and Yellow Directory listings that limit reach to new customers.
Open Hours vs Demand
PHADEZ Lashes & Beauty shows clear clustering of open hours inside local peak demand: all 27 weekly open hours fall in high-demand windows such as Wednesday 2-4pm and Thursday 4-5pm. However the studio is closed during multiple busy Saturday and Tuesday mid-day slots, creating missed bookings. No open hours fall in low-demand periods, so inefficiency from unnecessary opening is not evident.
PHADEZ Lashes & Beauty shows a strong overall health signal driven by a top-10% Google star rating, but the sentiment analysis is limited because written reviews are absent. Key findings: exceptional customer satisfaction as reflected in the 5-star rating, and clear opportunities to build credibility by increasing total reviews and starting to respond publicly to reviews. These steps should raise trust and visibility.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
21%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for PHADEZ Lashes & Beauty
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about PHADEZ Lashes & Beauty
PHADEZ Lashes & Beauty is a beauty studio in Ilam, Christchurch, run by Phaedra (Phadez). She has returned from Sydney with ten years of experience in the lash industry and provides eyelash extension services from her local studio.
The studio specialises in handmade volume sets, which are described as taking a little longer to apply but aiming to deliver a flawless result that lasts. Services centre on eyelash extensions, with a stated commitment to careful application and longer appointment times to achieve the desired finish.
Customers tend to experience a personalised, attentive approach. Reviews reflect a strong reputation for genuine care and careful timing; appointments are structured so clients are not rushed and the technician can focus on quality over quantity. The longer sessions and the bespoke nature of the handmade sets are commonly noted themes.
Locally, PHADEZ Lashes & Beauty is distinguished by its hands-on, quality-focused practice and by the proprietor's decade of industry experience. The emphasis on slower, meticulous application, client care and lasting results defines the studio's offering for Christchurch clients seeking handcrafted volume lash work.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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