The Bare Essentials
The Bare Essentials is a home studio in Avonside, Christchurch, run by Wendy, a massage and beauty therapist. She offers personalised massages to ease tension and reduce stress, alongside facials, waxing and seasonal treatments. As a DoTerra Wellness Advocate she includes therapeutic-grade essential oils and runs midweek specials for clients seeking relaxation and targeted skincare.
Performance snapshot
How does The Bare Essentials measure up?
4.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4
Overall Score
Scored out of 10 across nine marketing areas
6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Bare Essentials shows an overall health of 4.0 out of 10, indicating below-average digital marketing health. The strongest recent achievement is that the Google listing is claimed and open-for-business status is excellent, with a perfect domain health. The main opportunity is to build credibility through reviews and a higher engagement with customers.
Google Business Listing
The Bare Essentials shows a healthy Google Business Listing with a high health score of 8.6 out of 10. Core details are complete, including a verified claimed listing, an open status, a website link and a phone number. The strongest current strengths are the verified control over listing information and accessible contact options for customers.
Google Maps Ranks
The Bare Essentials shows a below-average health score of 3.3 out of 10 for Google Maps search visibility. The strongest opportunity is improving aggregate map visibility across city-wide queries while continuing to build the local borough presence. Top keywords indicate solid visibility for beauty and waxing services in Avonside, with room to grow in adjacent suburbs.
Citations & Social Media
The Bare Essentials shows a below-average health score of 3.4 out of 10 for social and directory presence, indicating room for improvement in reach and trust. Key strengths include a very high-trust Facebook profile and a well-placed Fresha presence that helps attract bookings.
Open Hours vs Demand
The Bare Essentials has a narrow fit between opening hours and local demand: all 25 well-aligned peak hours are midweek afternoons and late afternoons, but 52 popular hours remain closed, mostly on Saturdays and a Tuesday morning. No open hours fall in low-demand windows, so inefficiency from being open at quiet times is not an issue. Adjusting a few weekend and morning slots could capture more customers.
The Bare Essentials' review-based health is at the bottom of the scale, reflecting no public reviews and an unestablished star rating. This risks deterring potential customers. The most important findings are the absence of any Google reviews and a zero percent response rate; building a review base and starting to reply publicly are the highest priorities to build trust and visibility.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Bare Essentials
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about The Bare Essentials
The Bare Essentials is a home-based beauty and wellness studio in Avonside, Christchurch, run by Wendy, a massage and beauty therapist. The studio offers a calm, personalised setting for treatments that combine therapeutic touch with focused beauty care.
Services include tailored massages designed to ease tension and restore balance, luxurious facials and expert waxing. The practice lists seasonal options such as a cinnamon salt scrub and massage for autumn and operates midweek specials on certain days. Wendy also promotes therapeutic-grade essential oils as a DoTerra Wellness Advocate.
Clients can expect a compassionate, attentive approach described on the studio website, with emphasis on skillful hands and healing touch. Treatments are presented as personalised experiences that aim to rejuvenate the senses, reduce stress and enhance natural beauty. The home studio setting and one-on-one appointments are positioned to create a relaxed, restorative visit.
Locally, The Bare Essentials is distinguished by its small-scale, home-studio approach in Avonside, a mix of massage and beauty services, and the use of DoTerra essential oils. Midweek specials and seasonal treatments provide options for regular clients and those seeking occasional pampering in a quieter, personalised environment.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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