Brazilian Secrets Beauty
Brazilian Secrets Beauty in Christchurch Central City specialises in hair removal and sugaring wax. With more than 10 years in New Zealand and therapists holding extensive combined experience, the salon offers Brazilian sugaring, body waxing, facials, eye and nail treatments, and spray tanning using an all‑natural sugaring technique.
Performance snapshot
How does Brazilian Secrets Beauty measure up?
8.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.7
Overall Score
Scored out of 10 across nine marketing areas
8.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Brazilian Secrets Beauty shows a very high digital marketing health score of 9.7 out of 10, reflecting strong overall performance. Key takeaway is solid visibility and trust, with strong listing accuracy and customer contact options. The most important findings are excellent Google Open-for-Business status and a claimed, well-constructed Google Business Listing, supporting easy discovery and engagement.
Google Business Listing
Brazilian Secrets Beauty in Christchurch Central City shows a solid Google Business listing health score of 8.1 out of 10. The health indicates strong completeness and verification, with key details present. Notable findings include an open-for-business status, a claimed listing, a website link, and a phone number, plus a descriptive listing. Customers can contact easily and learn about services.
Google Maps Ranks
The Maps search performance for Brazilian Secrets Beauty shows a high overall health score of 8.3 out of 10, indicating strong visibility in Google Maps searches. Top opportunities include maintaining above-median aggregate visibility and continuing momentum to stay among borough leaders. The business already ranks highly for several waxing-related terms in Christchurch and surrounding areas.
Citations & Social Media
Brazilian Secrets Beauty shows a very high health score for social presence and directories, with strong profiles on Facebook, Instagram and TikTok, plus a solid Fresha and Yellow Directory footprint. The main opportunities lie in boosting LinkedIn presence (company and personal) and boosting Neighbourly and NoSecretSalon listings to improve local professional trust and neighbourhood reach.
Open Hours vs Demand
Brazilian Secrets Beauty's opening hours largely match Christchurch demand: 57 weekly hours align with peak search times and there are no low-demand open hours. Strong matches include Thursday 4pm, Saturday 1-2pm, Tuesday 11am and Wednesday 3pm. Missed opportunities include Saturday 4-5pm, Tuesday 9am and Thursday 7pm and 9am. A targeted trial of Thursday evening and Saturday late‑afternoon openings could be commercially worthwhile.
Brazilian Secrets Beauty shows a high overall health level, with an average rating of 4.8 from 271 reviews. Customers repeatedly praise therapist skill, friendliness and professionalism, with several naming specific staff for neat, thorough and comforting service. Standout themes include effective sugaring/waxing experiences and relaxing treatments. A small minority of low-star ratings exist but consistent textual complaints are not evident in the excerpts provided.
Reputation
Reputation & Ratings
77%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
92%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Brazilian Secrets Beauty
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Brazilian Secrets Beauty
Brazilian Secrets Beauty is a beauty salon located in Christchurch Central City that focuses on hair removal and sugaring waxing. The salon notes over 10 years operating in New Zealand and says its therapists are highly qualified with more than 50 years of combined experience.
Services centre on the salon's traditional Brazilian Sugaring technique, which it describes as an all-natural, less painful option for waxing. The treatment list includes body waxing, sugaring, eye treatments, nail treatments, facials and spray tanning, reflecting a full-service approach to skin and grooming needs.
Customer feedback highlights the manner of therapists and the quality of the waxing experience. Reviews commonly mention friendly, kind and professional staff who create a comfortable experience, with clients noting neat, thorough work and a positive overall impression of appointments.
Locally, Brazilian Secrets Beauty presents as a Christchurch-based option for people seeking sugaring and waxing alongside a wider selection of beauty treatments. The combination of specialised sugaring, a range of facial and nail services, and a small-clinic feel are among the practical characteristics that distinguish the salon within its central Christchurch setting.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.