MERLE.
MERLE. is a studio-sized hair salon in the heart of Addington, Christchurch. The salon specialises in blondes, balayage, textured brunettes and extensions, and offers an intimate, drama-free atmosphere. Clients can expect a relaxed, friendly experience in a modern space with polished concrete floors and a curated drinks menu.
Performance snapshot
How does MERLE. measure up?
3.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.5
Overall Score
Scored out of 10 across nine marketing areas
7.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
MERLE's overall marketing health scores 7.5 out of 10, signalling solid digital visibility with room to improve. The most notable finding is strength in site health and listing control, while engagement gaps appear in customer interactions and Map search prominence.
Google Business Listing
Merle's Google Business Listing shows room for improvement in contact and branding fields, with a below-average health score of 3.2/10. Strengths include a claimed listing, an active open/closed status, a website link, a full address and a valid listing title. Key opportunities focus on adding a phone number, a logo, and continuing to enhance the description and photos.
Google Maps Ranks
The Maps Search performance for MERLE. shows a health score of 3.0 out of 10, indicating below average visibility on Google Maps. The top finding is the current strength in ranking for several relevant keywords within Addington-Middleton and Hillmorton, such as unisex hairdresser in addington-middleton and hair salon in addington-middleton, which suggests potential to consolidate visibility there. A second important finding is the borough score, which has moved out of the bottom quartile but remains below the local midpoint, signaling room to improve local presence.
Citations & Social Media
MERLE shows an above-average health score of 7.1 out of 10 for social presence and directories, indicating solid overall visibility. Key strengths include strong Instagram and Facebook profiles with very high trust scores. The main opportunity is expanding to platforms like TikTok and LinkedIn to enhance reach and credibility, while keeping consistent branding.
Open Hours vs Demand
MERLE. shows reasonable alignment with local demand: most weekday midday slots are open during peak search times, notably Tuesday 11am-2pm and Wednesday 12pm. However, several high-demand Saturday mid-day hours are missed while an early Friday 8am opening has very low demand. Adjusting weekend hours and trimming the lone low-demand slot could improve commercial efficiency.
MERLE.'s review health is strong with an average 4.8 rating, indicating very positive customer sentiment. Reviews repeatedly praise experienced stylists-particularly for blondes, balayage and colour-alongside a relaxed, friendly salon atmosphere and a modern, bright space. Long-term clients and repeat bookings are common, while a very small number of lower-rated reviews exist without detailed complaints.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
80%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for MERLE.
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about MERLE.
MERLE. is a studio-sized hair salon located in the heart of Addington, Christchurch. The salon sits amid the neighbourhood's mix of urban and industrial character and aims to offer a calm, intimate space for hair services.
The team specialises in blondes, balayage, textured brunettes and extensions, and promotes colour and styling expertise through named stylists on the roster. The salon notes a contemporary fit-out with freshly polished concrete floors and a small curated drinks menu for clients.
Clients commonly describe consistent colour results and long-term relationships with specific stylists; recent reviews highlight successful blonde work, attentive consultations and a bright, fresh salon atmosphere. The salon's service experience is often framed as friendly, relaxed and reliable, with clients returning over many years.
Locally, MERLE. presents as an intimate, client-focused salon in Addington that combines specialist colour work with a low-drama, approachable environment. The combination of experienced stylists, a compact studio setting and attention to client comfort distinguishes the salon within the suburb.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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