Attraction Beauty & Lashes
Attraction Beauty & Lashes is a boutique beauty salon in Rolleston, operating by appointment only from a purpose-built home studio. The salon specialises in premium eyelash extensions - classic, hybrid and Russian volume - plus lash lifts, brow waxing, tinting, dermaplaning and skin treatments. Clients book online for tailored, one-on-one treatments with owner Safka.
Performance snapshot
How does Attraction Beauty & Lashes measure up?
5.7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.9
Overall Score
Scored out of 10 across nine marketing areas
7.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Attraction Beauty & Lashes shows an above-average health score of 6.9 out of 10, indicating solid overall digital presence with room for targeted improvements. The strongest recent gains include a claimed Google Business Listing with a functioning website link and visible phone number, supporting easy customer contact and discovery.
Google Business Listing
The health of Attraction Beauty & Lashes on Google Business Listing is 6.6 out of 10, which indicates above-average performance with room to improve. The most notable findings are that the listing is claimed and verified, and includes a website link and phone number, while the description and photos remain areas for progress.
Google Maps Ranks
Attraction Beauty & Lashes shows an above-average health score for Google Maps search visibility in the Rolleston area, suggesting steady local presence with room to expand. Key strengths include top rankings for several eyelash related keywords in Rolleston and Selwyn district, indicating strong relevance to customers seeking lash services.
Citations & Social Media
Attraction Beauty & Lashes shows very high overall health (9.0/10) for social presence and directories. Strengths include outstanding Facebook and Instagram profiles and a solid Neighbourly and Fresha footprint. Key opportunities focus on expanding profile presence on TikTok, NoSecretSalon, Yellow, GrabOne and Yellow Directory to widen reach and attract new clients.
Open Hours vs Demand
Attraction Beauty & Lashes shows a mixed fit between published hours and local demand. Scheduled hours cover several high-demand weekday slots-notably Tuesday mornings and midweek afternoons-but the salon is closed during multiple Saturday peaks when customer searches are strong. There are no low-demand open hours, so current hours avoid obvious inefficiencies, yet missed weekend slots likely reduce commercial opportunity and lower the overall timing health score.
Attraction Beauty & Lashes shows very positive customer sentiment, reflected in a 4.9 average from 35 reviews. Clients repeatedly praise consistent lash results and a clean, professional home studio run by owner Safka. The most important findings are reliability of treatments and a relaxing, tailored one-on-one experience; the analysis is based on a limited recent review sample so conclusions are tentative.
Reputation
Reputation & Ratings
10%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
85%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Attraction Beauty & Lashes
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Attraction Beauty & Lashes
Attraction Beauty & Lashes is a boutique beauty salon based in Rolleston, just outside Christchurch. It operates from a purpose-built home studio and runs by appointment only, with online booking available.
The salon specialises in premium eyelash extensions, offering classic, hybrid and Russian volume styles. Other services listed include lash lifts, hybrid brows and brow lamination, brow waxing and tinting, dermaplaning and a range of skin treatments. The owner trained with a Diploma of Beauty Therapy and has been working in salons since graduating, later opening a salon in 2011 and continuing to upskill in lash techniques.
Customers commonly describe consistently good results, noting professional and careful service. Reviews reference tidy, clean treatment rooms and a relaxing studio atmosphere. Feedback highlights reliable lash work and positive experiences with brow shaping and lash lifts, with several reviewers recommending the salon to others.
Locally, Attraction Beauty & Lashes presents as a small, specialist studio focused on personalised treatments. The combination of an experienced operator, a purpose-built space in Rolleston and appointment-only service creates a setting aimed at one-on-one care. Clients looking for eyelash extensions or targeted brow and skin treatments in the Rolleston area will find these services available by online booking.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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