Roots Hair Studio

Roots Hair Studio

Roots Hair Studio is a small hair salon tucked away on the third floor of Christchurch's Boxed Quarter in the central city. The shared studio hosts independent stylists Pip and Hannah who offer personalised consultations and flexible booking. The salon is described as a relaxed, plant-filled space where clients book for colour work, lived-in looks, balayage and precision cuts.

270 Saint Asaph Street, Christchurch Central City, Christchurch 8011, NZ

Performance snapshot

How does Roots Hair Studio measure up?

5.8

Reputation Score

Reviews, ratings, response rate, and business listing completeness

6.4

Overall Score

Scored out of 10 across nine marketing areas

5.4

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Roots Hair Studio currently sits at an above-average health score of 6.4 out of 10, indicating a solid overall digital marketing position with room to grow. Key strengths include a claimed Google Business Listing, an open-for-business status, and a live website link, which support visibility and credibility. Ongoing work targets reviews, responses, and local map presence.

Google Business Listing

Roots Hair Studio shows strong health on Google Business Listing with a score of 7.8 out of 10. The listing is claimed and verified, with a visible open status, a direct website link, and a listed phone number. The standout finding is the robust photo count and a solid listing description that exceeds basic requirements, supporting visibility and credibility for local clients.

Google Maps Ranks

Roots Hair Studio shows very low overall health in Google Maps search with a 1.1/10 score. The top opportunities focus on expanding visibility in aggregate maps results and improving local, borough-level ranking to capture nearby search interest.

Citations & Social Media

Roots Hair Studio shows a health score of 8.1 out of 10, indicating solid overall presence. The strongest current strengths are highly active Instagram and Facebook profiles that drive trust, plus an updated Fresha listing and directory presence that support booking and visibility. Key focus should be on expanding off-platform reach without diminishing core profiles.

Open Hours vs Demand

Roots Hair Studio matches local demand well on weekday late-morning and Saturday mid-day peaks, but remains closed during several popular afternoon slots. Open hours include Tuesday 11-12pm and Saturday 11-1pm, which align with strong search interest. Missed opportunities include Friday 3-4pm and Sunday midday to mid-afternoon. No open hours fall in low-demand windows, so total weekly hours are efficiently scheduled.

Roots Hair Studio

Roots Hair Studio shows very strong customer sentiment, reflected in an average rating of 5 from 11 Google reviews. Clients consistently praise personalised service from stylists Pip and Hannah, standout colour work and precision cuts, and a relaxed, plant-filled studio environment. The most important finding is repeat trust in the stylists' skills and the calming salon atmosphere that drives high satisfaction.

Reputation

Reputation & Ratings

9%

response rate

How often you engage with customer feedback

5.0

average rating

Your overall rating as seen by potential customers

74%

confidence

Rating reliability based on volume and consistency

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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