Fern Law
Fern Law is a boutique law firm in Wigram, Christchurch, specialising in immigration, conveyancing, employment, wills and estates, and commercial matters. Established in 2015, the firm emphasises trust, integrity and client confidence. It offers personalised legal support for individuals and small businesses, with clients noting attentive communication and practical assistance through complex processes.
Performance snapshot
How does Fern Law measure up?
7.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.7
Overall Score
Scored out of 10 across nine marketing areas
6.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Fern Law shows a very high overall digital marketing health, with an 8.7 out of 10. The strongest current points include a correctly claimed Google Business Listing and a healthy domain, plus an open-for-business status that displays accurate availability. The top opportunity is to improve engagement by responding to Google reviews and expanding social presence.
Google Business Listing
Fern Law has a moderate overall health score on Google Business Listing, with room to strengthen visual assets and description. The most important findings are that the listing is claimed and shows key contact details, and that the description is basic and could be improved. Addressing imagery and branding can help attract more local clients.
Google Maps Ranks
Fern Law shows a very high overall health in Maps Search, indicating strong visibility across local searches. The top finding is solid performance for key practice areas, particularly estate planning and law firm terms across Aidanfield, Hillmorton and Hoons Hay, with first-page rankings. There is steady borough presence and room to advance, especially outside the core suburbs.
Citations & Social Media
Fern Law shows an average health score for social presence, with notable strength in Facebook activity. The Facebook profile is outstanding and highly trusted, supporting ongoing engagement. Key opportunity areas include expanding Instagram, TikTok, LinkedIn company listings, TikTok Directory, and GrabOne to improve discovery and trust across platforms.
Open Hours vs Demand
Fern Law's opening hours mostly align with weekday lunchtime demand, with all well-aligned peak slots during midweek business hours. Key matches include Tuesday and Thursday late mornings and Tuesday-Wednesday lunchtimes. However, the firm is closed during several popular weekend and early-morning windows. No open hours fall in low-demand periods, which keeps operating time efficient relative to local search patterns.
Average rating 4.9 indicates very positive customer sentiment for Fern Law. Reviews consistently praise attentive communication, practical support through complex processes, and strong client trust-with repeated praise for Rehana. Feedback shows almost exclusively five-star experiences, with a very small number of lower ratings, suggesting overall confidence in the firm's specialist immigration, conveyancing, employment, wills and commercial services.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
89%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Fern Law
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Fern Law
Fern Law is a boutique law firm based in Wigram, Christchurch, established in 2015. The firm presents itself as client-focused and built on trust, integrity and client confidence, aiming to provide clear legal guidance across common personal and business matters.
The firm specialises in immigration, conveyancing and property work, employment law, wills and estates, and commercial matters. Services are described in practical terms around these practice areas, with an emphasis on guiding clients through legal processes and maintaining respectful professional relationships.
Clients tend to report professional, knowledgeable and supportive interactions. Review themes highlight staff patience, clear communication, dedication during application processes and responsiveness. Several reviews emphasise a smooth, reassuring experience, while others note timely service and commitment from staff handling complex matters.
Locally, Fern Law positions itself as a compact, relationship-driven practice serving Christchurch clients. Its stated priorities of client confidence and integrity, combined with a focus on immigration, property and personal legal matters, make it a neighbourhood option for people and small businesses seeking hands-on support in those areas.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.