Mortgage First
Mortgage First is a mortgage brokerage based in Prebbleton, Selwyn. The team of advisers - Sam Parsons, Anthony Yee, Karen Dilger and Guy Parsons - help first-home buyers, people buying their next home, investors and clients looking to re-fix loans. They work with a wide range of lenders and negotiate on clients' behalf, offering a simple application process and mostly free advice.
Performance snapshot
How does Mortgage First measure up?
8.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.8
Overall Score
Scored out of 10 across nine marketing areas
6.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Mortgage First shows a solid overall health with a 7.8 out of 10, indicating strong digital presence but room for improvement. The most impactful findings are strong Google Open-for-Business status and a claimed Google Business Listing, which support reliable visibility and easy contact for customers.
Google Business Listing
Mortgage First shows solid Google Business performance with a health score of 7.8 out of 10. The business recently maintains key basics, including an open-for-business status, a listed website link and a verified listing, plus a visible phone number. Strengths include a complete listing with a working contact method and a clear title, supporting easy customer outreach.
Google Maps Ranks
Mortgage First in Prebbleton shows a healthy Google Maps presence with an overall health score of 7.5 out of 10. Key findings include strong top rankings for multiple mortgage-related terms across Selwyn and Christchurch, and steady progress in aggregate and borough scores that support local visibility for first-home buyers and investors.
Citations & Social Media
Mortgage First shows a low overall health score for Citations & Social Presence, indicating limited social and directory activity. The strongest finding is a highly active Facebook profile, while other platforms such as Instagram, TikTok, LinkedIn, GrabOne and Neighbourly are missing or inactive, suggesting low multi-platform presence overall.
Open Hours vs Demand
Mortgage First's temporal fit with local demand is unclear because city-level popularity data is not available. The health score is 4.5/10, signalling average alignment. Without city-level demand windows, specific hours of strong alignment or missed peak opportunities cannot be identified. Practical next steps are to track real enquiry times and test a small number of extended evening or weekend hours to see if demand improves conversion.
Overall health is excellent: an average rating of 5 from 74 Google reviews. Customers repeatedly praise clear communication, knowledgeable advisers (Sam, Guy, Karen and others) and steady support through complex lending scenarios, especially for first-home buyers and land-and-build processes. Referrals and repeat business are common, indicating strong trust, and no consistent complaints appear in the review corpus.
Reputation
Reputation & Ratings
93%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
95%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Mortgage First
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Mortgage First
Mortgage First is a mortgage brokerage based in Prebbleton, Selwyn. The team has been helping clients through the house-buying process since 1996 and lists advisers Sam Parsons, Anthony Yee, Karen Dilger and Guy Parsons as points of contact. Their service covers first-home buyers, people moving to their next home, property investors and clients wanting to re-fix existing loans.
They describe access to a wide range of lenders and say they negotiate on clients' behalf to try to secure competitive mortgage offers. Mortgage First prepares loan applications, can work with a client's existing lender or approach competing lenders, and notes that advice is free to customers unless a fee is stated and agreed in advance.
Customers commonly report a supportive, hands-on experience throughout the lending process, including help with complicated scenarios such as land and build financing. Reviews mention clear explanations, consistent communication and advisers who act as a single point of contact through the application journey. Repeat referrals and long-term client relationships are noted in feedback.
Locally, Mortgage First is presented as a small, experienced team offering tailored service and a straightforward application process from its Prebbleton base. The combination of adviser continuity, lender access and an emphasis on guiding clients through complexity forms the practical offer described to Selwyn customers.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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