Kim's Nails
Kim's Nails is a nail salon in Christchurch offering manicures, pedicures and a full set of services including BIAB, builder gel, hard gel, dipping powder and soft gel. The salon is known for detailed nail art, a wide range of colours and friendly service. Reviews note consistent quality and convenient late opening hours.
Performance snapshot
How does Kim's Nails measure up?
3.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.3
Overall Score
Scored out of 10 across nine marketing areas
2.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Kim's Nails shows a low overall digital marketing health score of 2.3 out of 10, indicating significant improvement is needed to strengthen online presence. The most notable finding is the strong overall star rating from existing customers, suggesting high satisfaction, paired with opportunities to improve engagement and accuracy across listings, reviews, and opening hours.
Google Business Listing
Kim's Nails shows a below-average Google Business Health score of 3.2/10. Overall health indicates multiple critical gaps, notably missing website link, and only a basic description. Strengths include a claimed listing, open-for-business status, a listed phone number and complete address. Opportunities focus on adding a website link, refining the description, and aiming for more photos.
Google Maps Ranks
Kim's Nails in Christchurch shows very low overall health in Google Maps search (1.3/10). The top opportunities focus on improving aggregate visibility and strengthening borough/local results, particularly building a stronger presence in local maps queries beyond the current limited reach. The best-performing keywords show rankings in nearby suburbs, indicating potential to capture more local demand.
Citations & Social Media
Kim's Nails shows a health score of 5.8 out of 10 for MarketBase's Citations & Social Presence, indicating above-average presence but room for improvement. The strongest completed achievement is a very high-trust Facebook profile, which supports credible local reach, while a Yellow Directory listing also contributes to visibility. Gains could come from enhancing TikTok and Yellow activity and leveraging Fresha listings.
Open Hours vs Demand
Kim's Nails shows mixed alignment with local demand: 45 well-aligned peak hours but 32 missed high-demand hours and a low health score of 2.8/10. Open during strong demand on Wednesday afternoons (2-4pm) and Thursday late afternoons (4-5pm). Closed during popular windows on Tuesday mid-morning (10am-12pm) and Saturday early afternoon (1-2pm). No low-demand open hours. Consider adding limited cover in missed slots.
Kim's Nails shows strong customer sentiment, with an average rating of 5.0 from seven Google reviews indicating very positive overall health. Reviewers consistently praise detailed nail art, a large colour selection and friendly service, and note reliable quality and convenient late opening hours. These themes dominate the sentiment and frame the business as a trusted local nail salon.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
65%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Kim's Nails
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Kim's Nails
Kim's Nails is a nail salon located in Christchurch that provides a range of nail services. It lists fullset options such as BIAB, builder gel, hard gel, dipping powder and soft gel, alongside manicures and pedicures. The salon also offers nail art as part of its service menu.
Services focus on both repairs and enhancements, with fullset choices and routine mani and pedi care. The menu highlights technical options like BIAB and builder gel as well as dipping powder, giving clients a variety of finishes and strengths to choose from. Nail art is available for clients wanting customised designs.
Customers consistently give five-star feedback, describing skilled work, friendly staff and a positive in-salon experience. Reviews mention long-lasting gel sets, detailed nail art, a large colour selection and that the salon is open late, which suits people with busy schedules. Several comments note repeat visits and satisfaction with value and results.
Locally, Kim's Nails is positioned as a Christchurch salon that combines a broad technical menu with a focus on customer experience. The combination of fullset options, nail art, extended opening hours and a wide colour range are practical distinctions for clients seeking regular manicures, special-occasion sets or stronger gel enhancements.
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Health Score
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7.4
Market Rank
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#4
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62%
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