Brows Boutique
Brows Boutique is a brow and lash salon and professional beauty supplier based in Rolleston, Selwyn District, with an additional pickup point in Auckland. Since 2019 it has offered eyelash extensions, tint and lamination supplies alongside a selection of professional-grade skincare and retail products. Customers can book salon services or order online for NZ delivery and local pickup.
Performance snapshot
How does Brows Boutique measure up?
9.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.5
Overall Score
Scored out of 10 across nine marketing areas
7.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Brows Boutique shows a very high digital marketing health, with a score of 9.5 out of 10. This indicates strong overall performance and reliable online presence. The most notable findings are solid domain health and confirmed Google Business presence, including a claimed listing and a working website link for customers seeking services or products.
Google Business Listing
Brows Boutique shows a very high overall health score, indicating the Google Business Listing is well configured. The most notable finding is that the listing is claimed and a direct phone number is available, making it easy for customers to reach and verify the listing. The description is strong, but the opportunity exists to push towards the top 10% of local listings.
Google Maps Ranks
Brows Boutique shows an above-average health score of 5.9 out of 10 for Google Maps search, indicating decent visibility with room to grow. The top opportunities include strengthening aggregate local presence across multiple suburbs and improving the borough-level listing to push toward the local midpoint. These steps should support more consistent local visibility.
Citations & Social Media
Brows Boutique shows healthy overall health with a 7.3/10 score, indicating a solid presence across key platforms. The most impactful findings: strong Facebook and Instagram profiles (very high trust) and a well-maintained Fresha listing that can drive new bookings, with room to grow on local community directories.
Open Hours vs Demand
Brows Boutique's published hours match several high-demand windows, notably Thursday 4pm and Saturday 1-2pm, plus Tuesday 11am and Wednesday 3pm. The salon is closed during other popular times, including Thursday 5-6pm, Wednesday 5-6pm and Sunday 1pm, creating clear missed opportunities. No low-demand open hours were found. Consider testing limited evening or Sunday openings to capture more bookings.
Brows Boutique shows very strong customer sentiment with an average rating of 5 from 88 reviews. Customers repeatedly praise Ana's professionalism, friendly service, and quality brow and lash results, plus reliable online ordering and fast delivery. Training classes and a wide professional product range are also highlighted. One low-rating exception appears but is not elaborated in reviews.
Reputation
Reputation & Ratings
94%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
94%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Brows Boutique
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Brows Boutique
Brows Boutique is a brow and lash salon and professional beauty supplier located in Rolleston in the Selwyn District, with an additional pickup point for online orders in Auckland. The business has operated since 2019 and presents itself as a supplier of professional brow, lash and beauty products while also offering in-salon services.
Services include salon treatments such as eyelash extensions and eyebrow services, plus retail and wholesale supplies like tint and lamination kits. The online store lists professional-grade skincare and beauty essentials, and the site notes NZ delivery and pricing that includes GST. Training is also offered, with at least one advertised Brow Dye Masterclass.
Customer feedback emphasises professional, patient service in the salon and helpful communication from the online shop. Reviews mention fast delivery, clear communication about order issues and prompt refunds when needed. Several reviewers comment on a reassuring, skilled approach from the practitioner and positive experiences with both salon treatments and purchased supplies.
What distinguishes Brows Boutique locally is the combination of hands-on brow and lash services with a professional supply storefront and training options, plus a practical Auckland pickup point for online customers. This mix of salon work, retail supplies and education positions the business as a local resource for clients and beauty professionals seeking both treatments and industry products.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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