BETTER ADVICE GROUP
BETTER ADVICE GROUP is an Auckland-based financial advisory platform operating from Hillsborough / Mount Roskill. It delivers services through Better Loans Group, Better Risk Group and the forthcoming Better Wealth Group, working with 27+ banks, non-bank lenders and insurers. The group focuses on holistic, client-first advice and coordinated lending, insurance and wealth solutions across New Zealand.
Performance snapshot
How does BETTER ADVICE GROUP measure up?
6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.4
Overall Score
Scored out of 10 across nine marketing areas
4.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
BETTER ADVICE GROUP shows a health score of 4.4 out of 10, indicating moderate digital marketing health and room for targeted improvements. The strongest completed achievements include a live Google Open-for-Business status, claimed listing, accurate listing title, website link, and visible phone number. This foundation supports visibility, but gaps remain in reviews, rating confidence, opening hours alignment, Instagram presence and backlink breadth.
Google Business Listing
BETTER ADVICE GROUP shows an above-average health score of 5.9 out of 10, indicating solid basic listing setup but room for improvement. The business is claimed and live, with a dedicated website link and phone number, and the title is correct. Key strength is a reasonable number of photos; main opportunity is adding a logo to stand out in local results.
Google Maps Ranks
The Maps Search Performance health score is 7.0 out of 10, indicating above-average visibility for the Better Advice Group across Google Maps. The top opportunities focus on expanding reach beyond the immediate suburb and maintaining edge visibility as users in surrounding areas search for financial services.
Citations & Social Media
BETTER ADVICE GROUP shows a below-average health score for social presence, indicating limited visibility on key platforms. The most important findings are a missing active Instagram profile and gaps in Yellow and LinkedIn profiles, which reduce discoverability for local clients and professional networks.
Open Hours vs Demand
Hours are well aimed with one specific gap remaining. There are no closed hours during the market's busy periods, so customers do not meet a closed door in busy times. Thursday 10am to 6pm is the busiest period inside the market's busy window and it lets customers be served.
BETTER ADVICE GROUP shows a positive overall health with an average Google rating of 4.7. Reviews consistently praise clear, responsive service from the Better Loans team, especially Piyush, and highlight a smooth, low-stress home-loan experience. The main finding is steady customer trust and responsiveness; one low-rating outlier exists but does not change the overall positive sentiment.
Reputation
Reputation & Ratings
100%
response rate
How often you engage with customer feedback
4.7
average rating
Your overall rating as seen by potential customers
70%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for BETTER ADVICE GROUP
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Below average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about BETTER ADVICE GROUP
BETTER ADVICE GROUP is a financial advisory platform based at 43 Staveley Avenue, Hillsborough in Auckland. It acts as a parent platform delivering services across New Zealand through specialist arms and aims to support families, individuals and businesses with lending, insurance and financial planning.
The group operates through Better Loans Group and Better Risk Group, with Better Wealth Group listed as an upcoming service. It states connections with more than 27 banks, non-bank lenders and insurance providers, and describes its service offering as a joined-up approach to lending, insurance and future wealth needs. The website highlights tools such as free calculators and a focus on personalised strategies.
Customers commonly report experiences of clear, organised and proactive service. Review themes indicate that clients find the home loan process smooth and less stressful, appreciate patient responses to questions, and value timely communication and practical support from named advisers and the team.
Locally, BETTER ADVICE GROUP is positioned as a multi-disciplinary finance platform that brings lending, risk protection and planned wealth advice together under one roof. For residents and clients around Auckland and wider New Zealand, it aims to offer coordinated access to funding and insurance options through established lending and insurer relationships.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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