OPSM Riccarton
OPSM Riccarton is an optometry clinic in Riccarton, Christchurch offering eye tests, prescription eyewear and contact lens services. The store stocks designer frames, sunglasses and multiple brands, and uses advanced optical technology. Customers can book appointments online and get personalised eye-care recommendations from optometrists and in-store staff.
Performance snapshot
How does OPSM Riccarton measure up?
4.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.9
Overall Score
Scored out of 10 across nine marketing areas
9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
OPSM Riccarton shows a very high digital marketing health score of 8.9 out of 10, indicating strong overall health. The standout finding is the solid baseline digital presence across Google listings and domain health, with the domain performing perfectly. The key opportunities focus on improving customer engagement and reviews activity to push performance into the upper local brackets.
Google Business Listing
OPSM Riccarton shows an above-average health score of 6.6 out of 10, indicating solid presence with room for improvement. The business has a verified claim, a listed phone number and website link, and open-for-business status. Current strengths include a claimed listing and direct contact options, with ongoing photo updates contributing to listing depth.
Google Maps Ranks
OPSM Riccarton shows an above-average health score of 6.8 out of 10 for Google Maps performance, indicating solid visibility with room to improve. Top findings include strong ranking for core local terms such as eye care center in riccarton and optician in riccarton, while other related phrases also perform well. The business sits in the middle of the pack for borough visibility, suggesting momentum can be sustained to reach higher rankings.
Citations & Social Media
OPSM Riccarton shows very high health for social presence, dominated by strong Facebook, Instagram and TikTok activity with trusted profiles. Key achievements include very high trust scores and consistent branding across platforms, plus a Neighbourly Directory listing. The main opportunities are to expand listings on GrabOne, TikTok Directory, Yellow Profile, LinkedIn Company and Yellow Directory to improve discoverability among local customers.
Open Hours vs Demand
OPSM Riccarton's opening hours generally align with midday and midweek demand, with strong coverage on Tuesday 10-12 and Thursday 11, plus Saturday noon. However, several weekday mornings (Monday to Friday at 8 AM) are closed during notable search activity, representing missed customer volume. There are no open hours during low-demand windows, so current hours avoid clear inefficiency but could consider an earlier weekday start for convenience and capture.
OPSM Riccarton has an average Google rating of 3.8 from 90 reviews, indicating mixed but generally positive sentiment. Customers repeatedly praise friendly, knowledgeable optometrists and high-quality spectacles and accurate eye tests. Recurring negatives include reports of staff being inattentive or rude, long waits in a busy store, and occasional poor front-of-store customer service.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
3.8
average rating
Your overall rating as seen by potential customers
60%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for OPSM Riccarton
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about OPSM Riccarton
OPSM Riccarton is an optometrist and eyewear retailer located in Riccarton, Christchurch. The practice describes itself as providing comprehensive vision care using advanced optical technology and a team of dedicated optometrists and staff.
The clinic offers optometry services alongside a retail range that includes prescription glasses, designer frames, sunglasses and contact lenses. The service mix also covers buying online and visibility of brand collections, with options to shop by brand, lens type and current offers.
Customers commonly describe friendly, helpful and knowledgeable staff who can assist with frame selection, lens fitting and on-the-spot repairs. Reviews note thorough eye tests and quality spectacles, while some mention the store can be busy and that wait times or inconsistent customer service have occurred on occasion.
Locally, OPSM Riccarton positions itself as a full-service optometry practice combining clinical eye examinations with a wide retail selection. Its combination of in-store fittings, appointment bookings and brand-focused stock distinguishes it for Riccarton customers seeking both routine eye care and designer eyewear choices.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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