Mackay Bailey Ltd
Mackay Bailey Ltd is a chartered accounting firm in Riccarton, Christchurch, specialising in commercial and agri accounting. They provide core compliance work alongside services such as business growth support, succession planning, management reporting, strategy and business systems. The firm emphasises close client relationships and a friendly, professional approach, with prompt email responses and phone contact for urgent matters.
Performance snapshot
How does Mackay Bailey Ltd measure up?
3.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.2
Overall Score
Scored out of 10 across nine marketing areas
4.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Mackay Bailey Ltd shows a below-average overall digital marketing health score of 4.2 out of 10, indicating room for improvement. The business has started with solid foundations and several completed achievements, notably a website link on Google Business, a visible listing title, open-for-business status, a listed phone number, and a high star rating. The most important opportunities lie in engaging with reviews, growing local visibility, and increasing overall review counts to build trust and drive inquiries.
Google Business Listing
Mackay Bailey Ltd's Google Business Listing shows an overall health of 2.9 out of 10, indicating below average visibility and completeness. The strongest existing elements are a website link, a listing title, an open-for-business status, a listed phone number, and a full street address. Immediate attention should focus on verification, description content, photo variety, and a logo to improve trust and engagement.
Google Maps Ranks
Mackay Bailey Ltd shows a very low overall Google Maps health score, indicating limited visibility across maps searches. The strongest finding is a solid presence for key accounting and tax terms in Riccarton and Hillmorton, with top rankings in bookkeeping, CPA and tax services. Opportunities lie in improving aggregate map visibility and boosting borough-specific performance to attract more local clients.
Citations & Social Media
Mackay Bailey Ltd shows low overall health for citations and social presence with a 2.3 out of 10. The business has completed two strong entries on LinkedIn Company and Yellow Directory, which helps reach more customers. Critical gaps exist across major social profiles (Instagram, Facebook, TikTok, LinkedIn) and a TikTok Directory, limiting local visibility and trust.
Open Hours vs Demand
Mackay Bailey Ltd's published hours show focused alignment with mid-week demand but gaps over the weekend. The firm's 40 weekly open hours fully match 40 well-aligned peak hours, giving useful coverage on Thursday mornings and afternoons. However, the business is closed during several popular weekend windows (notably Sunday mornings and Saturday late afternoon), presenting clear missed opportunities for client access.
Mackay Bailey Ltd shows very positive customer sentiment based on available Google review data: an average 5.0 rating and a star rating in the top 10%. The main finding is high satisfaction from the single review, while the key improvement areas are increasing review volume and publicly responding to reviews. Consistent replies and more feedback will build trust and sustain the high rating.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
21%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Mackay Bailey Ltd
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
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Above average
Backlinking
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More about Mackay Bailey Ltd
Mackay Bailey Ltd is a chartered accounting firm based in Riccarton, Christchurch, serving commercial and agricultural clients. The practice presents itself as a team-focused office offering accounting and business advisory services from their Christchurch location.
Services described by the firm include statutory compliance and a range of advisory offerings aimed at supporting business performance. Specific areas listed are assistance with business growth, succession planning, management reporting, strategy and business systems. The firm positions these services alongside usual accounting work for commercial and agri clients.
Customers tend to report consistently positive experiences, reflected in the review snapshot. The firm describes its team as friendly, professional and proactive, and notes an emphasis on building close relationships and tailoring services to individual client needs. Communication practices include prompt email responses and a phone contact option for urgent enquiries.
Locally, Mackay Bailey Ltd is distinguished by its focus on both commercial and agricultural sectors and by its stated aim to add value beyond compliance. The practice combines traditional chartered accounting services with advisory areas such as succession and business systems, and highlights close client relationships and responsiveness as practical points of difference within Riccarton and the wider Christchurch area.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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