LuiLash Beauty
LuiLash Beauty is a Lash and Brow studio in Edgeware, Christchurch, run by qualified artist Gina. The salon offers premium lash extensions, hybrid brows and brow lamination in a clean, low-stress setting. Clients often note a friendly, reassuring manner, and the studio handles wedding lashes, infills and everyday looks with a focus on personalised care.
Performance snapshot
How does LuiLash Beauty measure up?
5.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.3
Overall Score
Scored out of 10 across nine marketing areas
4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
LuiLash Beauty shows an overall digital health score of 3.3 out of 10, indicating below average performance across key areas. The strongest current asset is the Google presence with a claimed listing, phone number, and a live open status. Opportunities lie in increasing review responses, boosting average rating confidence, and improving opening hours alignment to capture peak demand times.
Google Business Listing
LuiLash Beauty shows a solid overall health score with room for refinement. The listing already provides a website link, phone number, claimed status and an open-for-business indicator, which supports easy customer access and trust.
Google Maps Ranks
LuiLash Beauty shows an above-average health score for Google Maps search presence, with a 6.3 out of 10. The business ranks strongly for several keywords in Edgeware and surrounding areas, including eyebrow bar and eyelash salon terms, indicating solid local visibility. Opportunities focus on raising aggregate reach and boosting borough-level presence.
Citations & Social Media
LuiLash Beauty shows a very low health score for citations and social presence, indicating limited active profiles and directory visibility. The strongest finding is a validated Fresha presence that can drive some extra inquiries, while other platforms lag in trust and completeness. Addressing profiles and adding missing channels could gradually improve discoverability.
Open Hours vs Demand
LuiLash Beauty has focused hour alignment with several weekday peaks but misses notable weekend demand. Open times correspond well with midweek peaks (Tuesday 10-11am, Wednesday 3pm and Thursday 4-5pm). However, the studio is closed during a strong Saturday midday and early-afternoon demand window (12-3pm). No open hours fall in low-demand periods, so the main opportunity is adding weekend or late-morning slots to capture missed customers.
Overall health level: average rating 4.8 from 21 reviews, showing historically positive sentiment. Reviews repeatedly praise Gina's professional, friendly approach, clean low-stress studio and high-quality lash and brow work, including wedding lashes and infills. The main limitation is that reviews are historical with no recent feedback in the last two years, so current performance cannot be confirmed from this dataset.
Reputation
Reputation & Ratings
20%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
77%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for LuiLash Beauty
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about LuiLash Beauty
LuiLash Beauty is a lash and brow studio based in Edgeware, Christchurch, operated by Gina, a qualified lash and brow artist. The studio markets itself as a local specialist for lash and brow services and is positioned to serve clients across the suburb and surrounding areas.
The studio offers premium lash extensions, hybrid brows and brow lamination. Services mentioned by the business include lash infills and options used for events such as weddings. The description provided highlights Gina's qualifications and the core services she delivers from the Edgeware location.
Customer feedback points to a clean, low-stress environment and a friendly, reassuring approach from the artist. Review themes include clients feeling more confident after treatments, appreciation for a calm experience, and repeated bookings for lash infills and event styling. Several reviewers describe Gina as kind and skilled, and many recommend booking an appointment.
Locally, LuiLash Beauty is distinguished by a focus on personalised, approachable service from a qualified practitioner in Edgeware. The studio's service list and repeated mentions of cleanliness, calm experience and confidence-building results are the practical qualities local clients cite when choosing Gina for routine maintenance or special occasion styling.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.