AA Centre Riccarton
AA Centre Riccarton is an AA insurance and customer service centre on 126 Riccarton Road in Christchurch. The site has a rear car park with 10 spaces and five service counters, and the centre lists four dedicated insurance consultants. It handles insurance enquiries alongside licencing and other AA customer transactions from a central Riccarton location.
Performance snapshot
How does AA Centre Riccarton measure up?
7.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8
Overall Score
Scored out of 10 across nine marketing areas
5.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
AA Centre Riccarton shows a solid digital marketing health score of 8.0 out of 10, with strong foundations in domain health and Google Business listing controls. The most notable strength is that the Google Open-for-Business status and listing claims are in good standing, supporting reliable customer access and trust. A remaining opportunity is to improve local visibility, especially on maps and social, to balance demand.
Google Business Listing
AA Centre Riccarton shows an above-average health score of 6.9 out of 10, indicating solid listing completeness with room for improvement. The listing already has a verified claim, a live open-for-business status, a website link, and a phone number, which supports direct customer contact. The key finding is that the description currently trails the local mid-point, suggesting more description content will help.
Google Maps Ranks
AA Centre Riccarton shows a low overall Google Maps health score, with some visibility in broader maps queries but room to grow. Top opportunities focus on improving aggregate maps results and boosting local presence in the borough, where visibility is currently limited despite the address being recognised.
Citations & Social Media
AA Centre Riccarton shows a very low social presence health (0.3/10). The business has limited active profiles and directory listings, which likely limits local visibility and trust among customers. The top opportunities focus on establishing active profiles on Instagram, Facebook, and TikTok, plus ensuring listings on TikTok Directory and Neighbourly to improve discoverability and credibility.
Open Hours vs Demand
AA Centre Riccarton shows limited temporal alignment evidence in the supplied data. No city-level popularity metrics or explicit 'strong alignment' hours were provided, so it is not possible to confirm when current opening hours match peak local demand. The analysis flags a general below‑average health score (3.2/10) indicating timing may be suboptimal; further local demand data is needed to target specific hour changes.
AA Centre Riccarton shows mixed customer sentiment with an average rating of 3.8. Reviews frequently praise helpful, polite staff - several named staff receive repeated positive mentions - while a significant minority report long waits, occasional perceived rudeness, and disruptions from system outages. The balance of many 5-star endorsements against a noticeable number of 1-star complaints indicates a generally solid service with inconsistent experiences.
Reputation
Reputation & Ratings
85%
response rate
How often you engage with customer feedback
3.8
average rating
Your overall rating as seen by potential customers
66%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for AA Centre Riccarton
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about AA Centre Riccarton
AA Centre Riccarton is an AA customer service and insurance centre located at 126 Riccarton Road, on the corner of Riccarton Road and Division Street in Christchurch. The centre includes a rear customer car park with 10 spaces accessible via Kauri Street or Rimu Street.
The centre provides insurance brokerage services and general AA customer transactions from five service counters and four dedicated insurance consultants. Information supplied notes counters and consultants available for insurance-related enquiries and other AA services, including driver licensing transactions delivered on site.
Customer feedback shows a mix of experiences. Several recent reviews praise individual staff members by name for supportive, culturally respectful and helpful service, while other feedback reports long queues, occasional system outages and instances of poor or rude interactions. The centre's average rating reflects this variation.
Locally, AA Centre Riccarton is presented as a conveniently sited AA hub for Riccarton residents and visitors seeking insurance and AA services. Practical features such as on-site parking, multiple service counters and dedicated insurance consultants are highlighted as part of its local offering.
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Health Score
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7.4
Market Rank
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#4
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