Soho Hair
Soho Hair describes itself as an award-winning salon in Addington, Christchurch that brings a touch of New York style. The salon offers a sleek black-and-chrome interior, comfortable lounge with espresso or wine, and is an exclusive stockist of Redken, Pureology and GHD. The team is highly trained and focuses on creative cuts and colour transformations.
Performance snapshot
How does Soho Hair measure up?
8.7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.7
Overall Score
Scored out of 10 across nine marketing areas
7.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Soho Hair shows a very high digital marketing health score of 8.7 out of 10, indicating strong overall performance. The strongest finding is the outstanding Google rating confidence and verified listing controls, with solid open-for-business status and a listing link. A key opportunity remains in improving on-page SEO and opening hours alignment to capture more peak demand.
Google Business Listing
Soho Hair shows a very healthy Google Business Listing with a 9.4/10 health score. The listing has essential elements in place and verified control, including a clear phone number, website link, and open status. Key strengths include a claimed listing and accessible contact, while photos and description are strong but could push further. Overall, the profile supports customer discovery well.
Google Maps Ranks
Soho Hair shows a very high overall health score in Google Maps searches, indicating strong visibility across multiple local suburbs and solid presence in its borough. The top opportunities focus on expanding reach beyond the current areas and maintaining momentum to reach top performers in the borough. This suggests continued growth with steady performance across key local markets.
Citations & Social Media
Soho Hair shows a very high health score with strong social presence on Instagram and Facebook, plus active listings on GrabOne and Fresha. The most notable finding is the very strong Instagram and Facebook presence, while opportunities exist to build on LinkedIn and TikTok to reach younger audiences and local networks.
Open Hours vs Demand
Soho Hair's opening hours largely match popular booking times, with several weekday and Saturday midday slots open when local demand is high. Strong alignment is evident around Tuesday and Saturday late-morning to early-afternoon peaks. However, there are missed opportunities on Monday late morning to mid-afternoon and Sunday mid-afternoon when demand is strong but the salon is closed. No low-demand open hours were found.
Soho Hair shows very strong customer sentiment, with an average rating of 4.9 from 153 reviews indicating a healthy reputation. Reviewers repeatedly praise skilled, personalised service-particularly colouring and cuts-and highlight clear consultations and caring staff. No consistent or serious complaints appear in the review set; occasional lower ratings are isolated rather than recurring trends.
Reputation
Reputation & Ratings
45%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
94%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Soho Hair
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Soho Hair
Soho Hair describes itself as an award-winning salon located in the on-trend suburb of Addington, Christchurch. The salon occupies a stylish space accented with black and chrome and polished concrete floors and aims to give clients a sophisticated environment to relax and be transformed.
The salon lists services and features that include creative cuts, bold colouring and personalised consultations. Team members are described as highly trained with extensive product knowledge and the salon is an exclusive stockist of Redken, Pureology and GHD. Clients can enjoy an espresso or a glass of wine while seated in a comfortable lounge.
Customer reviews emphasise skilled, attentive stylists and thorough consultations. Review themes include clear communication about desired looks, careful colour work and cuts that leave clients satisfied. Several reviewers mention leaving the salon feeling confident with the result and appreciating practical advice for hair care and styling.
Locally, Soho Hair is distinguished by its New York-inspired interior, exclusive product range and a small team focused on personalised service. Its Addington location and extended weekday and evening hours are noted on the salon contact information. For clients seeking creative colour, precision cuts and product-backed recommendations, Soho Hair presents a distinctive salon option in Christchurch.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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