Regal Beauty
Regal Beauty is a Halswell-based beauty therapist in Christchurch run by Heidi Jones, a fully qualified and experienced beautician and member of the New Zealand Association of Registered Beauty Therapists. Services commonly noted include facials, massage and brow work, delivered from a private treatment room with a calm, personalised approach and strong local ratings.
Performance snapshot
How does Regal Beauty measure up?
8.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.1
Overall Score
Scored out of 10 across nine marketing areas
4.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Regal Beauty shows an above-average digital health with a 6.1/10 score. Strengths include a claimed Google Business Listing, an open-for-business status, and accessible contact information, which support local discovery and customer contact. Key opportunities focus on aligning opening hours with demand and improving on-page SEO and meta descriptions to boost click-through and visibility.
Google Business Listing
Regal Beauty shows solid Google Business Listing health with a score of 6.6 out of 10, indicating above-average presence but room to improve. The listing has essential elements in place, including a claimed status, a working website link, a visible phone number, and an open-for-business indicator. Key strengths include strong listing controls and accessible contact options.
Google Maps Ranks
Regal Beauty shows strong overall health in Google Maps search, with a high level of visibility and steady borough performance. The top finding is the suburb/borough score ranking in the top 10%, while the aggregate score is improving across multiple local suburbs, indicating broader reach for Halswell and Christchurch clients.
Citations & Social Media
Regal Beauty shows very low overall health in the Citations & Social Presence metric, with a health score of 1.1 out of 10. The strongest base is a solid Facebook presence and active profiles on Fresha and Neighbourly, which support local credibility. Key opportunities focus on building inactive Instagram, TikTok, LinkedIn, and Neighbourly prominence to broaden reach and trust.
Open Hours vs Demand
Regal Beauty's opening hours partly match local demand but have notable gaps. The business is open during several high-demand weekday slots - Tuesday 10-11am and Thursday 3-5pm - which align well with customer searches. However, several popular weekend and midweek afternoons are missed, notably Saturday 1-2pm and Wednesday 2-4pm. No evident low-demand open hours were identified. Adjusting a few hours could capture more bookings.
Regal Beauty's Google reviews show an average rating of 5 from 131 reviews, indicating very strong customer sentiment. Clients consistently praise Heidi's calming manner, personalised facials, skilled massages and brow work delivered in a private, professional space. Feedback is uniformly positive with only an isolated low rating, highlighting reliable client satisfaction and a strong local reputation in Halswell.
Reputation
Reputation & Ratings
100%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
96%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Regal Beauty
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Regal Beauty
Regal Beauty is a beauty therapy practice located in Halswell, Christchurch, run by Heidi Jones. Heidi is described as a fully qualified and experienced beautician and is a member of the New Zealand Association of Registered Beauty Therapists. The business is known locally for offering one-on-one treatments in a private setting.
The salon's services noted by customers include facials, massage and brow work. Reviews highlight a focus on tailoring treatments to individual needs, including adapting massage for clients with injuries. Treatment sessions are delivered at an individual pace with attention to technique and client comfort.
Clients commonly report a calming, professional experience. Review themes emphasise a welcoming, friendly therapist, a private and comfortable room, and massages described as technically strong and relaxing. Several reviewers specifically mention feeling listened to and receiving personalised care during their appointment.
What distinguishes Regal Beauty locally is the combination of Heidi's qualifications and membership of the national association, the emphasis on personalised treatment, and consistently high local ratings. The clinic's private setting in Halswell and the therapist's reputation for calm, tailored sessions are prominent aspects of the customer experience.
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Health Score
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7.4
Market Rank
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#4
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62%
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