Laura-Jane
Laura-Jane is a Christchurch-based beauty therapist operating from a studio in Beckenham. Jane (also known as Laura-Jane) offers specialist brow, lash and skin treatments with 20+ years' experience. The salon focuses on brow sculpting, henna, lash lifts and skin treatments such as facials and microneedling, with a calm, private studio setting.
Performance snapshot
How does Laura-Jane measure up?
6.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.1
Overall Score
Scored out of 10 across nine marketing areas
6.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Laura-Jane shows an above-average digital marketing health score of 7.1 out of 10, indicating solid performance with room to improve aligned with local demand. Key strengths include claimed Google Business Listing and complete contact details, plus a strong on-page SEO score in the top 10 percent. The main opportunities focus on aligning opening hours and refining meta elements for better local visibility.
Google Business Listing
Laura-Jane's Google Business Listing shows the business health as below average, with a 2.9 out of 10. The listing has essential contact details and a claimed status, but the profile lacks a robust description and recent photos. The most impactful findings relate to fixing the Open-for-Business status and expanding a meaningful description to attract local clients.
Google Maps Ranks
Maps Search Performance for Laura-Jane shows a healthy overall health score with room to extend visibility. Top findings include a strong aggregate standing and a borough presence that has risen above bottom quartiles, while top keywords demonstrate dominance for brow and lash services in Beckenham and nearby suburbs.
Citations & Social Media
The overall health of the Citations & Social Presence for Laura-Jane is below average, with a score of 3.1 out of 10. This indicates limited trust signals across third-party profiles and directories. The key finding is that Facebook is outstanding, while Instagram and Fresha presence are moderate and the overall directory visibility needs attention.
Open Hours vs Demand
Laura-Jane has no recorded opening hours, so temporal alignment cannot be measured directly. As a result, no strong alignment with peak customer demand is identifiable. The lack of hours means the business is effectively closed during city-level peak windows, representing missed opportunities. Adding published hours, particularly evening weekday slots and Saturday mornings, should be prioritised to capture more demand.
Overall health level: average rating 5 from 149 reviews. Reviews consistently praise technical skill and attention to detail, particularly brow sculpting, henna and lash lifts that hold well. Customers highlight a calm, private studio and a professional, friendly therapist with clear advice. No recurring complaints emerge in the review set, indicating reliably high satisfaction among clients.
Reputation
Reputation & Ratings
97%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
97%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Laura-Jane
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Laura-Jane
Laura-Jane is a beauty therapist based in Beckenham, Christchurch. Jane, who works under the name Laura-Jane, describes herself as a fully qualified beauty therapist with more than 20 years in the industry and runs a small studio focusing on brow, lash and skin treatments.
Services concentrate on brows, lashes and skin. The menu lists browsculpt, henna and lamination alongside lash lifting, tinting and 3D filler. Skin options include facials, dermaplaning, microdermabrasion and microneedling (collagen induction therapy). Add-on treatments are available to tailor appointments.
Customers commonly describe consultations and appointments as friendly, informative and professional. Reviews note precise brow work, successful correction of difficult or poorly tattooed brows, and long-lasting results from Korean-style lash lifts. Multiple reviews highlight a welcoming atmosphere and clear treatment advice from Jane.
Locally, Laura-Jane is presented as a specialist practitioner who concentrates on a focused treatment menu rather than a wide commercial salon offer. The combination of long experience, a private studio approach and repeated customer comments about skill with brows and long-lasting lash lifts are positioned as practical distinguishing features for clients seeking focused brow, lash and skin care in Beckenham.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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