Willow Nail & Beauty Studio
Willow Nail & Beauty Studio is a professional nail salon in Ferrymead, Christchurch, specialising in Bio Sculpture gel nails, structured overlays and detailed nail art. The salon focuses on long-lasting, non-damaging nail solutions that support natural nail strength, and offers a one-on-one experience in a clean, modern and welcoming space for clients seeking both beauty and nail health.
Performance snapshot
How does Willow Nail & Beauty Studio measure up?
5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.9
Overall Score
Scored out of 10 across nine marketing areas
1.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Willow Nail & Beauty Studio shows an overall marketing health score of 2.9 out of 10, indicating below average performance and room for improvement. The business has made solid early gains with its Google presence, including a claimed listing, an open/closed status, and a website link, while opportunities remain in review response, Instagram activity, and expanding customer feedback.
Google Business Listing
Willow Nail & Beauty Studio shows a very healthy Google Business Listing with a 9.6/10 health score. Key strengths include the listing being claimed, an active open-for-business status, a website link, and a visible phone number, which support accessible customer contact. The opportunity identified is to maintain or improve listing photos to support higher rankings.
Google Maps Ranks
Willow Nail & Beauty Studio shows an above-average health in Google Maps search with a health score of 6.8 out of 10. The business performs well for several top keywords and has a strong position in its borough, indicating solid local visibility. The key opportunity is to grow aggregate visibility across multiple suburbs while continuing to improve borough presence.
Citations & Social Media
Willow Nail & Beauty Studio presents a very low health signal for citations and social presence, at 0.2/10. The strongest finding is a verified Facebook profile with high trust, while other platforms like Instagram, TikTok and Fresha are missing or inactive. This limits local visibility and trust signals among potential clients.
Open Hours vs Demand
Willow Nail & Beauty Studio's opening hours partly match local demand: several weekday and Saturday slots align with strong search activity, while multiple popular weekend and evening hours are missed. Total weekly open hours hit key peaks but leave gaps on Saturday afternoons and Thursday evenings. No open hours fall in low-demand windows, suggesting hours are focused but could be tuned to capture missed demand.
Willow Nail & Beauty Studio shows positive customer sentiment, but this is based on a limited recent review sample. Reviewers praise a warm, welcoming one-on-one salon experience, a clean and relaxing environment, and results that exceed expectations, with specific mention of natural-looking, long-lasting nails. No recurring complaints are present in the available feedback.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
21%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Willow Nail & Beauty Studio
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Willow Nail & Beauty Studio
Willow Nail & Beauty Studio is a professional nail salon located in Ferrymead, Christchurch. Formerly known as Nailed by René, the studio provides nail and beauty services in a clean, modern space designed for one-on-one appointments.
The salon specialises in Bio Sculpture gel services, including gel overlays, natural nail strengthening, detailed nail art and gel removals. Services are tailored to clients' lifestyles, with options ranging from soft, natural finishes to bold custom designs, and a stated focus on long-lasting, non-damaging solutions.
Customers note a warm, welcoming atmosphere at the studio and describe feeling relaxed during appointments. Reviews highlight personalised attention and results that meet client expectations, with an emphasis on both aesthetic outcome and nail health.
Locally, Willow Nail & Beauty Studio presents as a dedicated nail specialist in Ferrymead offering focused, health-minded gel services. The combination of Bio Sculpture products, tailored treatments and a calm, one-on-one appointment style distinguishes the studio for clients prioritising careful application and nail maintenance.
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Health Score
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7.4
Market Rank
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#4
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62%
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