Smoke And Mirrors Hair Lounge
Smoke And Mirrors Hair Lounge is an alternative hair salon and barber based in Rangiora. The salon offers creative hairdressing and traditional barbering in a relaxed, 'anti-salon' atmosphere. Services include haircuts, colouring and hot towel shaves, with a focus on inclusive styling and professional retail products.
Performance snapshot
How does Smoke And Mirrors Hair Lounge measure up?
7.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.6
Overall Score
Scored out of 10 across nine marketing areas
8.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Smoke And Mirrors Hair Lounge shows a very high digital health score of 9.6 out of 10, indicating strong overall performance. The most important findings include a solid Google Business presence and claimed listing, plus an open-for-business status that provides accurate availability to customers.
Google Business Listing
Smoke And Mirrors Hair Lounge shows a solid health score with room to improve description content and photo richness. The listing already provides a website link, a claimed status, an open/closed indicator, and a phone number, which helps customers reach and learn about services.
Google Maps Ranks
Smoke And Mirrors Hair Lounge shows a very high Maps health score and strong borough visibility, indicating solid local presence. The business ranks well for core hair-related searches and suburbs, with top keywords positioning in Rangiora and surrounding areas. Ongoing fine-tuning could sustain this elite standing and further improve aggregate local reach.
Citations & Social Media
Smoke And Mirrors Hair Lounge shows a healthy online presence with a health score of 7.7 out of 10. Strengths include outstanding Instagram and Facebook profiles and solid Yellow Directory listing, indicating strong brand reach and trust locally. Opportunities lie mainly in expanding TikTok activity, improving TikTok directory presence, and exploring GrabOne and Neighbourly profiles to engage more local customers.
Open Hours vs Demand
Smoke And Mirrors Hair Lounge shows a reasonable match to local demand but with clear weekday lunchtime gaps. The salon is open during several strong Saturday and Tuesday mid-day peaks, meaning core weekend and midweek lunch trade is covered. However, it is closed across multiple high-demand Monday lunch hours and Sunday 3pm, which are missed opportunities. No low-demand open hours were identified.
Smoke And Mirrors Hair Lounge shows very strong customer sentiment with an average Google rating of 4.9 from 206 reviews. Reviews repeatedly praise skilled staff, a relaxed 'anti-salon' vibe, and services like haircuts, colouring and hot towel shaves. The most important findings are consistent praise for staff attentiveness and quality of results, and frequent mention of a welcoming, inclusive atmosphere.
Reputation
Reputation & Ratings
14%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
96%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Smoke And Mirrors Hair Lounge
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Smoke And Mirrors Hair Lounge
Smoke And Mirrors Hair Lounge is an alternative hair salon and barber located in Rangiora. It presents itself as a hair lounge with an 'anti-salon' atmosphere and combines creative hairdressing with traditional barbering for a range of clients.
The salon provides services such as haircuts, long layered styling, hair colouring and hot towel shaves, and sells professional haircare products. The team lists both creative and traditional techniques among their specialisms and offers online booking.
Customers commonly describe attentive, calm and friendly service, noting relaxed appointments and transformations from tired hair to refreshed styles. Reviews highlight positive experiences with individual stylists, satisfied results after colouring and consistent mention of product quality used during services.
Locally, Smoke And Mirrors positions itself as an inclusive alternative lounge where clients can expect both barbering and creative salon services in Rangiora. The mix of traditional shaves, cutting and colouring alongside professional retail products is a practical distinguishing feature for customers seeking that combination.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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