The Salon Collective
The Salon Collective is a premium blonde specialist salon based in Rangiora, Waimakariri, serving Christchurch and North Canterbury. They describe themselves as blonde transformation specialists offering packaged colour services across Avonhead, Pegasus and Rangiora. The salon emphasises ongoing stylist training and a personalised, relaxed hairdressing experience focused on achieving and maintaining blonde colour.
Performance snapshot
How does The Salon Collective measure up?
1.6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.2
Overall Score
Scored out of 10 across nine marketing areas
5.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Salon Collective shows an overall digital marketing health score of 2.2 out of 10, indicating low health. Key strengths include a claimed Google Business Listing, open-for-business status, a website link on the listing, a visible listing title, and a high-trust Instagram profile. The main opportunities are improving reviews, Google Maps presence, and review responses to build trust.
Google Business Listing
The Salon Collective shows moderate overall health on Google Business Listing, with room to improve basic contact details and branding elements. Key positive findings include claimed status, open-for-business display, a website link, a listing title and a full address. Primary opportunities focus on adding a phone number, refining the description, adding a logo, and expanding photo uploads.
Google Maps Ranks
The Salon Collective shows very low overall health in Google Maps with a 0.0/10 score, indicating limited visibility across multiple suburbs. Key opportunities focus on improving the Google Business Listing details and ensuring address accuracy to lift aggregate and borough scores.
Citations & Social Media
The Salon Collective shows a modest overall health score for social presence, reflecting average performance across platforms. Key strengths are strong Instagram and Facebook profiles with very high trust, suggesting solid brand visibility. The main opportunities lie in expanding presence on TikTok, LinkedIn (personal and company), and NoSecretSalon listings to improve discovery and trust among customers.
Open Hours vs Demand
The Salon Collective's opening hours align reasonably with peak weekday demand but miss several key weekend peaks. Strong alignment is evident on weekday lunchtimes-Tuesday 11am to 1pm, Wednesday 12pm and Friday 11am-when local search interest is highest. The business records no open hours during low-demand times, but it is closed during high-demand Saturday mid-day windows, creating notable missed opportunities.
Overall sentiment cannot be assessed because the business has no Google reviews and an unestablished star rating. Main issues are lack of social proof and no public responses to feedback. Prioritising requests for reviews from satisfied clients and beginning to reply to any future reviews will help build confidence and reduce potential customers' hesitation to book.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Salon Collective
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about The Salon Collective
The Salon Collective is a premium blonde specialist salon located in Rangiora, Waimakariri, and operating across Christchurch and North Canterbury. They list Avonhead, Pegasus and Rangiora among their service locations and present themselves as specialists in blonde transformation.
They describe their core services as structured colour packages designed for blonde clients, with a focus on providing the ingredients and steps for a finished hair look rather than leaving choices to clients. The salon states that all colour services are delivered in packages and emphasises careful preparation and product use.
Customers can expect a personalised, relaxed appointment according to the salon content. The Salon Collective say blondes are their passion and that staff have spent years training and continue to refine their skills. They invite clients to "sit back and enjoy" a slightly informal but attentive hairdressing experience while the stylists manage the technical work.
Locally, The Salon Collective is presented as a specialist option for clients seeking professional blonde work and consistent colour results. Their packaged approach to colour services, focused training and multiple North Canterbury locations are highlighted as practical differentiators for clients looking for dedicated blonde expertise.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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