The Dread Shed
The Dread Shed is a Christchurch-based dreadlock care business and online store supplying NZ-made natural products, beads and accessories. Established in 2005, it offers shampoos, balms, sprays and handmade beads alongside headbands, hats and showercaps. Customers can buy online with free NZ shipping over set thresholds and access local tidying services.
Performance snapshot
How does The Dread Shed measure up?
6.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.2
Overall Score
Scored out of 10 across nine marketing areas
6.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Dread Shed shows an above-average overall digital health with a score of 6.2 out of 10. The strongest completed items include clear Google business presence: an open-for-business status, a listed website link, a visible listing title, claimed status and a listed phone number. These foundations support easy discovery and contact for customers while other areas show room for growth.
Google Business Listing
The Dread Shed's Google Business Listing shows a modest health score with solid foundational details and room to improve. Strengths include a live open status, a listed website link, a clear listing title, claimed status, and a phone number for direct inquiries. The main improvement is adding a logo, while the listing already features adequate photos that support visibility.
Google Maps Ranks
The Dread Shed shows a very low overall health score for Maps Search at 0.8/10, indicating limited visibility across Google Maps. The top findings include a modest presence in broader maps queries and a minimal borough presence, with the borough address recognised but room to lift local results. Focus should be on improving local visibility and search position.
Citations & Social Media
The Dread Shed shows a healthy online presence with a high health score and strong Instagram and Facebook profiles. Key strengths include a very high trust score on those platforms and an active Fresha profile and category listing, which support customer reach. A potential area is TikTok, where no active profile is found, limiting reach to younger audiences.
Open Hours vs Demand
The Dread Shed has no published opening hours, so alignment with Christchurch demand cannot be measured. As a result, there are no recorded hours that match high-demand windows and the business is effectively closed for time-based discovery. Publishing accurate hours would immediately reveal where services align with customer search peaks and where adjustments are needed.
The business shows strong overall health with an average Google rating of 4.8 from 60 reviews. Customers consistently praise professional, friendly service for tidying and installation, quick turnaround and reasonable pricing. Product feedback is also strong, with several mentions of NZ-made shampoos, sprays and beads, plus fast delivery and clear communication as standout themes.
Reputation
Reputation & Ratings
28%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
84%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Dread Shed
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about The Dread Shed
The Dread Shed is a Christchurch dreadlock care business and online store established in 2005. It produces and sells natural, NZ-made dreadlock care products and a range of accessories from a Christchurch base.
Its product range includes dreadlock shampoos, balms, locking sprays and soothing gels formulated with natural and organic ingredients. The Dread Shed also supplies gemstone, alloy and stainless steel beads, handmade beads, and practical accessories such as headbands, hats and showercaps.
Customers report professional, friendly service with clear communication and prompt delivery for online orders. Reviews note reasonable pricing and satisfaction with local tidying services provided by staff, including fast turnaround and a comfortable experience when receiving in-person care.
Locally, The Dread Shed combines a product-focused online shop with a neighbourhood service element for dread maintenance and tidying. The emphasis on NZ-made natural formulations, a wide bead and accessory selection, and both online fulfilment and in-person tidying help define its role within Christchurch's dreadlock care market.
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Health Score
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7.4
Market Rank
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#4
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62%
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