Selvaggia Hair Co
Selvaggia Hair Co is an appointment-based salon in Ilam, Christchurch, specialising in colour. Operating since 1992, the salon moved to Riccarton after the earthquake and now trades from a small purpose-built space in Ilam with onsite parking and online booking. Currently not taking new clients due to capacity, it focuses on personalised colour and cutting services.
Performance snapshot
How does Selvaggia Hair Co measure up?
6.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.1
Overall Score
Scored out of 10 across nine marketing areas
5.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Selvaggia Hair Co shows a below-average digital marketing health with a 4.1/10 overall. The strongest near-term signal is a solid Google business presence and claimed status, while opportunities lie in expanding social visibility and refining hours and maps performance. Overall health suggests focus on foundational credibility and local discovery.
Google Business Listing
Selvaggia Hair Co shows a solid presence on Google Business Listing with a claimed listing, clear address, open status and a listed phone number. Health is below average at 4.3/10, highlighting room for improvement. The most important findings are that the listing lacks a website link and needs more photos, while the description is mid-ranked and improving.
Google Maps Ranks
Selvaggia Hair Co shows a strong health score for Google Maps search at 8.1/10, indicating solid visibility. The standout finding is top-5 rankings for several key terms, particularly hair salon and unisex hairdresser in ilam, which reflects strong local relevance. The business should maintain listing consistency to push toward higher suburb scores.
Citations & Social Media
Selvaggia Hair Co shows a low health score for Citations & Social Presence, at 2.1/10. The strongest asset is a very high-trust Facebook profile and established Neighbourly and Fresha entries. The main opportunities lie in creating active Instagram and TikTok profiles, plus grabbing GrabOne, Neighbourly, and Yellow Directory presence to boost local visibility.
Open Hours vs Demand
Selvaggia Hair Co's hours show clear alignment with several high-demand windows, notably mid-mornings and early afternoons on Tuesday and late morning to early afternoon on Saturday. However, the salon is closed during several popular Monday mid-day slots and a Friday and Sunday afternoon that attract searches. There are no low-demand open hours, so inefficiency from open-but-quiet periods is not evident.
Average rating of 4.9 across 17 reviews shows very positive customer sentiment for the business. Reviews consistently praise personalised colour and cutting services, and staff are described as friendly and accommodating, especially Lynn. The salon's appointment-based model and online booking are noted. Limited review volume means the positive tone is clear but based on a small sample of clients.
Reputation
Reputation & Ratings
41%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
82%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Selvaggia Hair Co
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Selvaggia Hair Co
Selvaggia Hair Co is an appointment-based hair salon located in Ilam, Christchurch. Established in 1992, the salon operated in the CBD for over 18 years before relocating to Riccarton after the earthquake and later opening a purpose-built salon in Ilam. It offers onsite parking and online booking for client convenience.
The salon specialises in colour and provides professional cutting and colouring services. Services are appointment-only, which supports focused one-on-one consultations and colour work. The owner emphasises experience and knowledge in colour techniques and personalised advice for clients considering a new look.
Customers commonly describe friendly, attentive service and a relaxed atmosphere during appointments. Reviews highlight long-standing client relationships and satisfaction with cuts and colour, noting that clients often feel understood and well advised. The owner is regularly praised for taking time to listen to preferences and for being accommodating with scheduling when possible.
Selvaggia Hair Co is not currently taking new clients due to capacity, which reflects its small, appointment-focused model. Its Ilam location, purpose-built salon space, onsite parking and online booking offer practical accessibility for local clients. The salon's longevity, specialist focus on colour and continuity of owner-led service are among the local characteristics that distinguish Selvaggia Hair Co.
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7.4
Market Rank
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#4
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