Studio 44
Studio 44 is a sustainable, boutique hair salon and NZ stockist of Keune hair products located in Hoon Hay, Christchurch. The salon offers appointments for haircuts, colour and styling, and sells Keune retail products. Customers can book to upgrade their look or pick up professional haircare from the on-site Keune shop.
Performance snapshot
How does Studio 44 measure up?
2.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.2
Overall Score
Scored out of 10 across nine marketing areas
6.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Studio 44 shows a solid digital marketing health score of 7.2 out of 10, indicating a healthy overall presence with room for improvement. The strongest current strength is a claimed Google Business Listing and accurate Open-for-Business status, plus a top-10% standing for total referring domains. Upcoming priorities include improving customer review engagement and aligning opening hours with demand.
Google Business Listing
Studio 44 shows below-average health on Google Business Listing with a 4.0/10. It benefits from a verified listing, clear contact details and a full address, but lacks a website link and has room to improve the description. Photos are strong and help differentiation. Focus on adding a website link while continuing to enhance the description for local relevance.
Google Maps Ranks
Studio 44 shows low overall Google Maps health with a 2.2/10 score, indicating limited visibility. The top opportunities focus on expanding the aggregate maps reach and strengthening the borough presence. Notable keywords rank well for local hair-related searches in Hoon Hay, suggesting that optimizing for these terms can lift overall visibility.
Citations & Social Media
Studio 44 shows a low overall health on citations and social presence (2.6/10). The strongest existing asset is an authoritative Facebook profile with very high trust, complemented by a Neighbourly and Yellow Directory presence. The main opportunity is to build active Instagram and LinkedIn presence to improve trust and discoverability.
Open Hours vs Demand
Studio 44 has no published opening hours, so alignment with local demand cannot be measured. Because no hours are recorded, there are no identified periods of strong alignment and all city-level peak demand windows are effectively missed opportunities. Adding verified hours and matching key evening or weekend demand windows should improve temporal alignment and reduce missed trade.
Studio 44's review health is assessed using broader reputational data due to a lack of direct review text. The average rating sits at 4.5 from 15 reviews, with most praise for styling, colour work and a friendly, sustainable boutique atmosphere and in-store Keune products. Two one-star outliers suggest rare but serious complaints that offset an otherwise positive sentiment among customers.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.5
average rating
Your overall rating as seen by potential customers
62%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Studio 44
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Studio 44
Studio 44 is a boutique hair salon located in Hoon Hay, Christchurch, and a New Zealand stockist of Keune hair products. The salon describes itself as sustainable and positions Keune retail items alongside its salon services.
Services centre on haircuts, colour, styling and retail of Keune products. The website and business details highlight appointment-based bookings and an on-site Keune shop where customers can purchase professional haircare. The salon states a focus on sustainable practice alongside its product offering.
Customer feedback themes indicate professional service and consistently positive experiences. Reviews mention friendly, professional stylists and strong results, with clients noting satisfaction after appointments and an overall positive visit to the salon.
Locally, Studio 44 presents as a small, appointment-driven salon in Hoon Hay that combines in-salon services with Keune product retail. The combination of boutique styling, a Keune stockist presence and stated sustainable practices defines its local character for customers seeking professional hair services and retail products.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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