Bupa Ashford Care Home
Bupa Ashford Care Home in Prebbleton, Christchurch provides 56 beds across rest home, hospital and dementia levels of care. The modern, spacious facility offers a mix of room types including private ensuites, landscaped gardens, internal courtyards and communal living areas. Residents can join daytime activities or relax with visiting family in comfortable shared spaces.
Performance snapshot
How does Bupa Ashford Care Home measure up?
8.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.6
Overall Score
Scored out of 10 across nine marketing areas
6.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Bupa Ashford Care Home shows a very high digital marketing health score of 9.4 out of 10, indicating strong overall performance. The most notable findings are solid domain health and a well-linked Google Business Listing with an open-for-business status. Ongoing opportunities include increasing Google review volume and aligning opening hours with peak demand to support continued local visibility.
Google Business Listing
This executive summary looks at the Google Business Listing health for Bupa Ashford Care Home in Prebbleton, Christchurch. The overall health is 7.1 out of 10, which is above average and indicates the listing is well managed but with room for improvement in photos. Key achievements include claimed status, open-for-business status, a listing title, a website link, and a phone number.
Google Maps Ranks
Bupa Ashford Care Home shows a high overall health score on Google Maps with solid visibility across suburbs, suggesting reliable local awareness and steady search presence.
Citations & Social Media
Bupa Ashford Care Home shows solid health in citations and social presence, with a health score of 7.8 out of 10. The strongest points are a high-trust Facebook presence and a verified Neighbourly listing. Key opportunities focus on expanding profiles (Instagram, TikTok, LinkedIn) and ensuring accurate directory listings for Neighbourly and LinkedIn to improve discoverability and trust online.
Open Hours vs Demand
Bupa Ashford Care Home's published hours align reasonably well with local demand, with strong overlap during weekday early afternoons - notably Tuesday and Wednesday 1-3pm. There are no missed high-demand windows when closed. Some late-evening hours (Monday 7pm, Tuesday 8-10pm, Wednesday 8pm) run during low-demand periods and may be inefficient. Consider tightening late-evening openings or testing reduced staffing during those times to save costs.
Overall health is historical and positive but not current: the business has an average rating of 5 from two reviews, with no reviews in the last two years. Reviewers praised a strong sense of community, supportive care during recovery and a comfortable, homely environment. The small, entirely positive review set limits confidence in how well current operations are reflected by these historical comments.
Reputation
Reputation & Ratings
100%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
34%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Bupa Ashford Care Home
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Bupa Ashford Care Home
Bupa Ashford Care Home is located in Prebbleton, Christchurch and provides aged care with 56 beds across rest home, hospital and dementia levels of care. The facility is described on its website as modern and spacious and offers a range of room types to suit different needs.
Services include rest home care, hospital-level support and dementia care with a choice of rooms, many featuring private ensuites. The home highlights communal living areas, internal courtyards and landscaped gardens. Daytime activities are offered for residents and there are spaces for family visits and quiet relaxation.
Customers who left reviews describe the home as feeling like a comfortable community and note positive experiences with respite and post-surgery recovery stays. Reviewers mention long-term residence and short-term respite where staff supported physical and mental recovery after hospital procedures. Replies from the home indicate engagement with residents and appreciation for community participation.
The facility's combination of care levels, varied room options and on-site communal spaces distinguish it locally in Prebbleton. Practical benefits for residents include private ensuite rooms, garden and courtyard access and organised daytime activities, while families can arrange short-term respite or longer-term placement within a single, locally based care setting.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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