Tommy
Tommy is a Linwood hair salon in Christchurch offering haircuts, colouring and styling. The salon is noted for working with frizzy, wavy and curly hair and for a relaxed, welcoming atmosphere. Customers report patient, considered service and affordable pricing. Tommy serves local clients seeking attentive styling and care for more challenging hair types.
Performance snapshot
How does Tommy measure up?
2.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.1
Overall Score
Scored out of 10 across nine marketing areas
5.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Tommy's overall digital marketing health sits at 3.1 out of 10, indicating below-average performance. The strongest progress is seen in the Google Business Listing elements and the solid Instagram presence, while critical gaps remain in responding to reviews and aligning opening hours with demand, which impacts trust and accessibility for customers.
Google Business Listing
Tommy's Google Business Listing shows low overall health (1.9/10). The profile already includes a website link, title, phone number, and full address, but critical gaps remain. The listing is not claimed, lacks a meaningful description, has few or no photos, and no logo, which limits visibility and trust with local hair-seeking clients.
Google Maps Ranks
Tommy's Maps search health sits at 5.3 out of 10, meaning average visibility and room for improvement. Top findings show strong positioning for local salon-related keywords such as hair salon in Linwood and unisex hairdresser in Linwood, with several Dallington and Avonside queries also performing well. Focus on boosting aggregate and borough presence to lift local reach.
Citations & Social Media
Tommy shows a healthy presence with an overall health score of 7.6 out of 10. Key strengths are high-trust Instagram and Facebook profiles, supporting strong local visibility and engagement. The business also has a LinkedIn profile that can bolster credibility when aligned with brand messaging. Focus should be on expanding into underutilised platforms.
Open Hours vs Demand
Tommy's opening hours partially match local demand but overall alignment is weak. The salon is open during several strong Saturday and Tuesday midday peaks, which capture clear customer interest. However, it is closed during multiple Monday midday peaks and a Sunday afternoon peak, creating missed bookings. There are no open hours in low-demand windows, so wasted time is not evident. Adjusting a few weekday hours could improve performance.
Tommy's overall business sentiment is positive, with an average Google rating of 4.7 and strong praise for handling frizzy, wavy and curly hair. Reviews repeatedly highlight patient, considered service, a relaxed welcoming atmosphere and affordable pricing. A small number of lower ratings exist but no consistent complaint theme is evident, and reviewers overall recommend the salon for attentive styling.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.7
average rating
Your overall rating as seen by potential customers
69%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Tommy
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Tommy
Tommy is a hair salon located in Linwood, Christchurch. It operates as a local salon and barber-style service provider under the single-name trade, serving residents of the suburb and surrounding areas.
Services and specialisations mentioned by customers include haircuts, colouring and styling, with particular attention to frizzy, wavy and curly hair. The salon is described as able to work with hair that other salons sometimes find challenging, and clients note tailored approaches rather than one-size-fits-all cuts.
Customers commonly report a relaxed, warm and welcoming atmosphere. Review themes highlight patience from the stylist, clear communication about ideas and options, and a focus on improving hair health and colour outcomes. Affordability and a friendly vibe are recurring points in feedback.
Tommy is positioned locally as a Linwood hairdresser that attracts clients seeking attentive, patient service for textured or frizzy hair. The combination of specialised handling of challenging hair types, a relaxed salon environment and feedback about improved hair health helps define the salon's character in Christchurch.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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