Bliss Hair

Bliss Hair

Bliss Hair is a modern contemporary hair salon on Victoria Street in Christchurch Central City. The salon offers personalised hairdressing services from a creative, professional team and accepts new clients. Services include cuts, styling and colour work by consultation, and the salon provides three free parking spaces at the rear for client convenience.

1/143 Victoria Street, Christchurch Central City, Christchurch 8013, NZ

Performance snapshot

How does Bliss Hair measure up?

5.6

Reputation Score

Reviews, ratings, response rate, and business listing completeness

6.8

Overall Score

Scored out of 10 across nine marketing areas

6

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Bliss Hair shows an above-average digital health score of 6.8 out of 10, indicating solid overall performance with room to improve local visibility and engagement. The top findings include strong ownership of the Google Business Profile, including a claimed listing, a visible phone number and an active status, and a clear website link. Opportunities centre on localisation, social presence and review growth.

Google Business Listing

Bliss Hair shows solid listing health with a 4.7/10 and a verified, active profile. The strongest finding is that a website link, claimed status and a phone number are present, supporting customer access. However, the listing lacks a clear, meaningful description and a logo, which limits brand clarity and impact for potential clients.

Google Maps Ranks

Bliss Hair shows a very low overall health score in Google Maps performance, indicating limited visibility across maps searches. The strongest signals are for a few top keywords but overall presence remains sparse, especially in the borough. Key opportunities lie in improving aggregate map rankings and boosting local results for the suburb to reach more potential clients.

Citations & Social Media

Bliss Hair shows very low health on social presence, with key opportunities in creating active profiles on Instagram, TikTok, Neighbourly, Fresha and a Fresha category page to boost visibility and reach local clients.

Open Hours vs Demand

Bliss Hair's opening hours partially match local demand: strong alignment on weekday late-morning lunchtimes and Saturday late-morning to early-afternoon, but notable gaps exist on Monday mid-day and Sunday afternoon when local searches are high and the salon is closed. There are no hours open during low-demand windows, so current hours avoid obvious waste but miss some popular trading periods.

Bliss Hair

The business has an overall health score of 4.8 based on Google reviews, indicating strong customer sentiment. Reviews repeatedly praise talented stylists-named mentions of Francis, Misty and Eilish-alongside personalised service, colour work and professional advice. Standout themes are friendly, creative staff and consistent satisfaction; a very small number of one-star reviews exist but lack public detail.

Reputation

Reputation & Ratings

22%

response rate

How often you engage with customer feedback

4.8

average rating

Your overall rating as seen by potential customers

83%

confidence

Rating reliability based on volume and consistency

Ready to see where you really stand?

Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.

Health Score

How healthy is my marketing?

Sign up to reveal

7.4

Market Rank

How do I stack up locally?

Sign up to reveal

#4

Progress

How much have I done?

Sign up to reveal

62%

  • Prioritised action plan based on your real competitors
  • Instructional walkthroughs for every recommendation
  • Frequent progress reports as your scores improve
  • No credit card required. 7-day free trial.
Start your free trial

Your questions, answered

Everything you need to know about this report and MarketBase.

MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.

Not your business? Find yours here.

Search for your business and get your own free report. No sign-up required.

Can't find your business? We'll build your market on request, at no extra cost.