Rogue Florals
Rogue Florals is a Christchurch-based florist operating from a Burnside workshop and a mobile flower truck. They deliver freshly created bouquets across Canterbury from Tuesday to Sunday, with pickup available by appointment. The business focuses on fresh, locally sourced blooms and offers online ordering alongside workshops and wedding florals.
Performance snapshot
How does Rogue Florals measure up?
3.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.6
Overall Score
Scored out of 10 across nine marketing areas
6.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Rogue Florals shows a solid overall digital marketing health with a 7.6 out of 10. The strongest completed gains include a claimed Google Business Listing and a working website link, plus a perfect domain health. Current emphasis should be on improving customer engagement and consistency in reviews while aligning opening hours with peak demand to support sustained growth.
Google Business Listing
Rogue Florals shows an overall health score of 3.0 out of 10, which indicates below average health for its Google Business Listing. The strongest sign is a complete address and claimed status, meaning listing control and location are accurate. The major gap is the missing phone number, which hinders customer contact, and the current description and photos are improving but not yet at the local midpoint.
Google Maps Ranks
Rogue Florals shows below-average overall health on Google Maps with a 3.4 out of 10, indicating room for growth. The strongest findings are top rankings for flower designer and florist in Burnside, and solid presence for flower delivery in Burnside. Focused improvements around aggregate map visibility could lift overall performance over time.
Citations & Social Media
Rogue Florals shows a solid health score with strong social profiles already in place. The most important findings are high-quality Facebook and Instagram presences, which support trust and reach locally. Opportunities focus on expanding visibility on LinkedIn, TikTok, Neighbourly and Yellow profiles to improve discovery among business and community audiences.
Open Hours vs Demand
Rogue Florals shows focused alignment on weekday lunchtime demand but has significant gaps across busy weekend afternoons. All 33 well-aligned peak hours fall on Thursday mid-morning and lunchtime (10am-2pm). However 56 high-demand hours are missed, mainly weekend afternoons and Thursday late afternoon. No low-demand open hours were identified, suggesting inefficient closure during several commercially promising slots.
Overall health is a 5.0 average rating from nine historical Google reviews, indicating very positive past sentiment. Customers repeatedly praise fresh, creative arrangements, prompt delivery and straightforward online ordering. Service and personal communication from Ash and the team are recurring highlights. Note the lack of reviews in the last two years, which limits how well historical sentiment reflects current performance.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
70%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Rogue Florals
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Rogue Florals
Rogue Florals is a Christchurch florist based in Burnside that operates a mobile flower truck and an online shop. They deliver freshly created bouquets across Canterbury from Tuesday to Sunday, and offer pickup from their workshop by appointment. The website also highlights wedding florals and a floral workshops programme.
The studio specialises in creative, fresh arrangements using blooms from local growers and suppliers. Services mentioned on the site include same-day delivery within Christchurch, wedding florals via a dedicated form, and hands-on Rogue workshops for people who want to learn flower arranging. The flower truck Randy is noted as part of how they bring flowers to customers.
Customers commonly report prompt delivery, straightforward online ordering and well-presented, creative bouquets. Reviews describe arrangements as fresh, colourful and thoughtfully composed, and they frequently mention attentive customer service and positive reception from gift recipients. Repeat customers cite ease of ordering and consistently attractive presentation.
Locally, Rogue Florals is distinguished by its combination of a mobile flower truck, an online ordering service and a Burnside workshop offering pickups and classes. The focus on fresh stock from local suppliers, wedding support and regular delivery days across Canterbury are practical details that shape what customers can expect when ordering from Rogue Florals.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.