Essential Beauty
Essential Beauty is a beauty therapy salon in Ilam, Christchurch offering waxing, massages, facials and eye-enhancement treatments. They state they use luxurious products and present a full range of salon services aimed at a relaxing, attentive experience. Customers can book brow and other appointments at the Ilam location.
Performance snapshot
How does Essential Beauty measure up?
2.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2
Overall Score
Scored out of 10 across nine marketing areas
1.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Essential Beauty digital health score is 2.0 out of 10, indicating a low overall performance. The strongest recent progress is in securing a claimed Google listing and an open-for-business status, but core gaps remain in on-page SEO, review response, and overall visibility on Google Maps and search results.
Google Business Listing
Essential Beauty's Google Business Listing shows a below-average health score, with clear directions for improvement. Current strengths include a claimed status, an open-for-business indicator, a visible phone number and a full street address, which support easy customer contact. The listing also features a solid description and strong photos compared with local peers, but lacks a website link that limits online reach.
Google Maps Ranks
Essential Beauty in Ilam, Christchurch shows a very low overall health score for Maps search at 0.6/10, indicating limited visibility. The strongest opportunities lie in improving aggregate Maps presence and boosting local results in the borough, with a particular focus on reinforcing presence for Ilam-related searches.
Citations & Social Media
Essential Beauty shows a low overall health for Citations & Social Presence, with a 2.3 out of 10. The strongest current asset is the highly trusted Facebook presence, while opportunities lie in strengthening Instagram and TikTok trust, and adding LinkedIn, Neighbourly, and NoSecretSalon listings to broaden local reach.
Open Hours vs Demand
Essential Beauty's published hours largely match Christchurch demand, with most popular weekday slots covered. Peak-aligned openings include midweek late-morning and mid-afternoon periods, while there are notable Saturday and late-Thursday gaps when local searches peak. No low-demand open hours were identified. Adjusting a couple of evening and weekend slots could capture missed bookings without adding inefficient time on the roster.
No recent reviews in the last two years, with an average rating of 5 from one historical review, which indicates limited recent feedback and unclear current sentiment. The single review highlights natural-looking brow lamination and a repeat booking, suggesting satisfaction with the brow service. Overall health is limited by scarce recent data rather than negative feedback.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
21%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Essential Beauty
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Essential Beauty
Essential Beauty is a beauty therapy salon based in Ilam, Christchurch. It offers a range of salon treatments described by the business as including waxing, massages, facials and eye-enhancement services.
The salon highlights the use of what they describe as the finest and most luxurious products across its service menu. Services noted in the business-provided details include brow treatments alongside the core offerings of waxing, massage and facial therapies.
Customer feedback notes a high level of satisfaction with treatments such as brow lamination, with comments that results can look naturally fuller and that clients return for follow-up appointments. The review snapshot shows an average rating of 5 and exemplifies a repeat booking after a positive brow treatment outcome.
Essential Beauty's local character is anchored in its Ilam location and the broad set of beauty therapies it lists. For clients seeking waxing, facials, massages or brow and eye enhancements in Christchurch, the salon presents itself as a full-service option using higher-end product lines and attracting repeat bookings for some treatments.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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