The Dog Groomer
The Dog Groomer is a pet grooming salon in Christchurch Central City led by Master Groomer JR Alcantara. It provides full-service dog and cat grooming with cage-free handling and a focus on coat health. Services include breed-specific haircuts, professional washing and de-shedding, nail care and trimming, and easy online or phone bookings.
Performance snapshot
How does The Dog Groomer measure up?
8.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.9
Overall Score
Scored out of 10 across nine marketing areas
7.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Dog Groomer shows a very high digital marketing health score of 8.9 out of 10, indicating strong overall performance. Key strengths include a claimed Google listing, a working website link, and perfect domain health, underpinning trust and discoverability. Two notable findings are solid listing control and accurate open status, with room to improve in on-page SEO and ratings growth.
Google Business Listing
The Dog Groomer's Google Business Listing shows a very high health score with strong profile basics in place, including claimed status, a phone number and a website link. The key finding is that listing photos are strong and above average for the local area, contributing to visibility.
Google Maps Ranks
The Dog Groomer shows a high overall health on Google Maps searches, with a score of 8.4 out of 10. This indicates strong visibility across city-wide queries and solid presence in the core suburb. Top opportunities focus on expanding performance beyond the current levels and maintaining momentum in the borough results to reach the top ranks.
Citations & Social Media
The overall health is high at 7.7 out of 10, indicating a strong social and directory presence for The Dog Groomer. The most impactful findings are the outstanding Instagram and Facebook profiles, which demonstrate high trust and consistent branding. Opportunities lie in expanding presence on TikTok, Yellow Directory, Tiktok Directory, Neighbourly Directory and LinkedIn Company.
Open Hours vs Demand
The Dog Groomer's opening hours mostly align with local demand in late-afternoon weekdays, with strong matches on Tuesday, Wednesday and Thursday afternoons. There are clear missed opportunities on Wednesday and Thursday evenings and Sunday late morning to mid-afternoon when searches are high but the salon is closed. No hours are open during low-demand windows, so adding a few targeted evening or Sunday slots could increase bookings without creating waste.
The business shows mixed sentiment around an average rating of 3.8. Positive themes emphasise Master Groomer JR's skill, gentle cage-free handling, noticeable coat improvements and happy first-time grooms; many customers praise professional, friendly service. Recurring complaints note inconsistent haircut lengths, instances where results did not match requests, and occasional customer-service or payment misunderstandings that have led to several low-star reviews.
Reputation
Reputation & Ratings
68%
response rate
How often you engage with customer feedback
3.8
average rating
Your overall rating as seen by potential customers
62%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Dog Groomer
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about The Dog Groomer
The Dog Groomer operates from Christchurch Central City and offers professional pet grooming for dogs and cats. The salon is led by Master Groomer JR Alcantara and is known for providing cage-free grooming in a central location at 292A Kilmore Street.
Services listed by the salon include full-service grooming, professional washing and de-shedding, breed-specific haircuts and trimming, and nail care and clipping. The business also references daycare and accepts a wide range of breeds, including doodles and other popular types, with bookings available online or by phone.
Customers tend to comment on the quality of grooming results and on pets appearing happy or excited to arrive, reflecting the cage-free approach. Several reviews praise transformations and the skill of the grooming team, while other feedback notes inconsistent outcomes and occasional customer-service or communication issues. Responses from the owner appear frequently in review threads.
Locally, The Dog Groomer distinguishes itself by advertising more than 30 years of certified international experience through its lead groomer and by promoting a cage-free philosophy. It positions itself as a central-city option for customers seeking breed-specific grooming, coat maintenance services and flexible booking for both dogs and cats.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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