Fairground Accounting
Fairground Accounting is a Richmond, Christchurch firm specialising in accounting for purpose-led organisations. Directors Charmaine and Antz lead a small team that works with social enterprises, NFPs and impact ventures, offering core accounting services alongside sustainability advice and B Corp support. Clients describe a supportive, hands-on approach that aims to simplify finances so organisations can focus on their mission.
Performance snapshot
How does Fairground Accounting measure up?
5.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.4
Overall Score
Scored out of 10 across nine marketing areas
6.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Fairground Accounting shows a solid digital presence with a health score of 7.5 out of 10. The strongest signal is a claimed Google Business Listing with a direct website link and a recognised profile on Facebook, indicating credible online visibility. The business should build on these foundations while addressing review engagement and opening hours alignment.
Google Business Listing
Fairground Accounting's Google Business Listing shows a solid base with a 3.9/10 health score, indicating below-average performance. The listing already includes a website link, a title, a claimed status, a phone number, and a full address, which supports customer access. The most important opportunities are to update the open-for-business status and add logo and photos to boost engagement.
Google Maps Ranks
Fairground Accounting shows solid overall health on Google Maps with a 7.6/10 score, indicating good visibility and steady presence in local searches. Top findings highlight strong rankings for key Richmond-related accounting terms, including 'accountant in richmond' and 'tax consultant in richmond', while borough performance remains at or above the median. Opportunities lie in expanding visibility across more suburbs.
Citations & Social Media
Fairground Accounting shows an above-average health score with solid social presence, particularly on Facebook and LinkedIn. The strongest strength is a highly trusted Facebook profile that supports ongoing engagement, while LinkedIn listings help reach local customers. Opportunities exist to build presence on Instagram, TikTok, TikTok Directory, GrabOne and Neighbourly to broaden visibility.
Open Hours vs Demand
Fairground Accounting has no published opening hours, so alignment with local demand cannot be directly measured. Because hours are missing, there is no identified strong alignment with peak search times and the business effectively misses potential customer demand that occurs during standard weekday peaks. Publishing accurate hours should be the first step to reveal where hours match demand and where changes could be commercially useful.
Based on a limited sample of recent reviews, the business shows very positive sentiment with an average rating of 5 from two reviews. Customers praise Fairground Accounting for a supportive, hands-on approach that simplifies finances for purpose-led organisations and start-ups. No recurring complaints are evident, though the small number of reviews limits confidence in long-term trends.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
34%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Fairground Accounting
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Fairground Accounting
Fairground Accounting is a Richmond-based accountancy practice in Christchurch focused on working with purpose-driven organisations. Directors Charmaine and Antz lead a team that states a commitment to supporting social enterprises, not-for-profits and other values-led businesses across Aotearoa. The practice presents itself as experienced in working with impact-focused clients and highlights combined team experience and B Corp certification on its site.
Services include traditional accounting and specialist advice aimed at values-led organisations, with specific mention of sustainability guidance and support for B Corp processes. The firm states it provides financial clarity and trusted guidance so clients can concentrate on their missions. Promotional material on the website notes client discounts for first-year engagements and references experience with start-ups and established social ventures.
Customer feedback trends show strong satisfaction with the team's hands-on support and approachability. Reviews single out Antz and the team for being particularly helpful to start-ups and impact-led organisations, and the practice displays a high average rating. Clients commonly report that Fairground makes the "money stuff" easier to manage and provides practical, accessible advice tailored to purpose-driven enterprises.
Locally, Fairground positions itself as an accounting partner for changemakers in Christchurch, combining accounting fundamentals with sustainability and B Corp support. The practice's focus on social impact clients and a small-team, personable approach are its distinguishing local characteristics, appealing to organisations that want specialist support aligned with their values.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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