Taylored Nails
Taylored Nails is a professional nail studio in Woolston, Christchurch, run by a qualified nail technician and educator. They work with Designer Nails Distribution NZ and use professional-only products with certified SDS. The salon emphasises best-practice techniques and a consistent, quality nail experience, offering personalised, handcrafted designs and reliable finish and durability for clients.
Performance snapshot
How does Taylored Nails measure up?
4.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.9
Overall Score
Scored out of 10 across nine marketing areas
4.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Taylored Nails shows a below-average digital health score of 3.9/10, with growth potential in multiple areas. The strongest recent achievement is ownership of the Google Business Listing and accurate opening status, while the business already provides a direct phone contact and website link. Key opportunities focus on improving Google Maps presence, aligning hours with demand, and sustaining review engagement to lift overall performance.
Google Business Listing
Taylored Nails shows a solid Google Business Listing health score with room for improvement. The profile already has a claimed status, a working website link, a visible phone number, and open-for-business status, which supports easy customer contact. The strongest current limitation is the missing logo, which reduces brand recognition on the listing.
Google Maps Ranks
Taylored Nails shows a health score of 5.0 out of 10 for Google Maps search visibility, indicating an average level of presence. The strongest results are in woolston-related terms, with top rankings for nail salon in woolston (Pos 3) and related beauty and hair queries. Suburb performance is solid but has room to move into the top tier.
Citations & Social Media
Taylored Nails shows a healthy overall health score of 8.1 out of 10, indicating strong presence and trust across key platforms. The most notable findings are very high trust on Facebook and Instagram profiles, plus a solid Fresha visibility. Opportunities focus on expanding on TikTok, Neighbourly and Yellow directories, and creating NoSecretSalon and Neighbourly profiles to reach local and younger audiences.
Open Hours vs Demand
Taylored Nails mostly aligns with local demand at midweek daytime slots, especially Tuesday mornings and Wednesday late morning/afternoon. The salon is open for 30 well-aligned peak hours and shows no low-demand open hours. Missed opportunities include late afternoon on Thursday and busy early afternoon on Saturday plus Wednesday 3pm when closed. Consider adding a Thursday 4-6pm or Saturday 1-3pm shift to capture rush times.
Taylored Nails shows very positive customer sentiment, with an average rating of 4.9 from 11 reviews. Reviews repeatedly praise Jess's talent, handcrafted designs, durable finish and personalised service, plus a calm, friendly salon atmosphere and clear communication. There are no recurring complaints in the review set; most feedback highlights consistent quality and satisfaction from clients.
Reputation
Reputation & Ratings
27%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
74%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Taylored Nails
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Taylored Nails
Taylored Nails is a nail studio located in Woolston, Christchurch, operated by a qualified nail technician who also works as an educator for Designer Nails Distribution NZ. The salon focuses on nail services delivered by a trained professional and aligns with industry training through its educator role.
Services centre on professional nail techniques using products supplied via Designer Nails Distribution NZ. The business highlights use of professional-only products that come with certified SDS and promotes best-practice methods. Training and product familiarity through the educator role inform the salon's approach to materials and techniques.
Customers commonly report personalised, handcrafted designs and consistent finishes. Review themes note strong communication, repeat visits, and satisfaction with appearance and performance of nails. Compliments at special events such as weddings are mentioned, and clients return for ongoing appointments, indicating repeat business and steady client relationships.
What distinguishes Taylored Nails locally is the combination of clinician-level qualification, an educator connection to Designer Nails Distribution NZ, and a clear focus on professional products and best-practice standards. The studio presents itself as a place for clients seeking tailored designs, reliable finishes, and a practitioner attentive to product safety and industry technique.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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