Forage and Clay
Forage and Clay is a Rangiora-based studio combining handmade ceramics and floristry. Founded by Ceramics by Fiona and The Forage, the shop offers handcrafted pottery, fresh and dried blooms, and curated home pieces. Customers find a locally sourced, craft-led selection and a friendly in-store experience from the two creators.
Performance snapshot
How does Forage and Clay measure up?
6.6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.3
Overall Score
Scored out of 10 across nine marketing areas
5.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Forage and Clay shows an overall health score of 4.3 out of 10, indicating room for improvement in digital marketing health. The strongest current footing is a claimed Google Business Listing and a live website link, with perfect domain health. The business should focus on improving on-page SEO and aligning opening hours with peak demand to drive more local visibility.
Google Business Listing
Forage and Clay shows a solid Google Business presence with a healthy level of complete basic fields, and strong phone and website links. Overall health is 4.8 out of 10, indicating room for improvement, especially in visuals and branding. Key strengths include a claimed listing and visible open status, with a clear business title and contact option.
Google Maps Ranks
Forage and Clay in Rangiora shows a low overall Google Maps health score of 2.1 for its performance. The business already ranks for several flower and dried flower related terms, with top results including flower designer and florist queries in Rangiora. The main opportunity is to improve both the aggregate and borough-specific maps presence to lift visibility and attract more local customers.
Citations & Social Media
Forage and Clay shows a below-average overall health score for citations and social presence, with room for growth across several platforms. The strongest current asset is the Instagram profile, which already has a very high trust score and active engagement, suggesting content and branding are on point. Immediate attention should be given to increasing activity and profile presence on other channels.
Open Hours vs Demand
Forage and Clay's opening hours partly match local demand: 40 weekly open hours coincide with peak search times, notably mid-day Thursday and Saturday afternoon. Significant gaps remain: 49 peak-demand hours are closed, especially Sunday early afternoon and Saturday mid-afternoon. No open hours fall in low-demand windows, so current schedule is efficient but could capture extra sales by opening a few high-demand weekend hours.
The business has an average Google rating of 5, indicating very positive customer sentiment. Reviews consistently praise the handmade ceramics, fresh and dried floristry, locally sourced, craft-led selection, and the friendly, helpful in-store service from the two creators. Customers highlight thoughtful, unique gifts and custom keepsakes. No recurring complaints appear in the review text.
Reputation
Reputation & Ratings
86%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
65%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Forage and Clay
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Forage and Clay
Forage and Clay is a Rangiora studio where pottery and floristry are offered side by side. The venture brings together Ceramics by Fiona and The Forage to provide a combined retail and creative space. The shop stocks handcrafted ceramics alongside floral arrangements and homewares suited to everyday use.
The product range includes ceramic essentials such as mugs, tumblers, plates and platters, plus handcrafted chawans and other pottery pieces. Floristry covers fresh bouquets, dried blooms, wreaths and floral accessories. The business also carries curated extras and small gift lines, and stocks items like Nomu ceremonial-grade matcha alongside its homewares.
Customer feedback emphasises thoughtful, carefully made items and a friendly, helpful in-store experience. Reviews note creativity from the two makers, personalised pieces such as custom boxed frames and keepsakes, and attentive service from staff. Visitors describe the store as a small, considered space where attention to detail and local craft are evident.
Locally focused and craft-led, Forage and Clay centres on handmade ceramics paired with locally sourced florals. The combination of pottery and floristry, plus curated home extras, gives customers a place to buy unique home gifts and everyday pieces. The Rangiora location and the collaborative nature of the business are central to its local identity.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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